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Entries Tagged as 'Marketing research'

The Future of Market Research

February 26th, 2014 · No Comments

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson

AMA Analytics With a Purpose

February 25th, 2014 · No Comments

Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!…AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466

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Tags: #AMAanalytics · Anderson Analytics · Big Data · Market Research · Marketing research · Odin Text · OdinText · Text Analysis · Text Analytics · Twitter · Uncategorized · ama · american marketing association

The Secret About Innovation

January 13th, 2014 · 10 Comments

“Too Much Innovation”, is there a word for it?

In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]

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Tags: MOst Innovative Market Research · Market Research · Marketing research · Text Analytics · Text Analytics Software · Uncategorized · innovation

2014 Market Research Predictions

January 6th, 2014 · 2 Comments

Welcome Back and Happy 2014 Everyone!
Many of you are familiar with Bob Lederer and his Research Business Report Annual Marketing Research Predictions. This year he was kind enough to share it with the Next Gen Market Research Community here on the blog (link via image below).

If you’re not familiar with it, each year Bob [...]

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Tags: Market Research · Marketing research · NGMR Predictions · Research News · Top Market Research · Uncategorized

Text Analytics comes to Qualitative (QRCA)

November 21st, 2013 · 2 Comments

The Language Summit: Using Linguistic Analysis, Semiotics and Text Analytics in Market Research

Giving my first talk ever at a QRCA event in Philadelphia this January. If interested you can find out a bit more here.  When first asked if I would speak at their Language Summit event I mentioned that I felt text analytics was [...]

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Tags: Conferences · Marketing research · OdinText · Qualitative · Text Analysis · Text Analytics · Uncategorized · text mining