many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
Entries Tagged as 'Marketing research'
February 26th, 2014 · No Comments
Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson
February 25th, 2014 · No Comments
Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!…AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466
Tags: #AMAanalytics · Anderson Analytics · Big Data · Market Research · Marketing research · Odin Text · OdinText · Text Analysis · Text Analytics · Twitter · Uncategorized · ama · american marketing association
January 13th, 2014 · 10 Comments
“Too Much Innovation”, is there a word for it?
In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]
January 6th, 2014 · 2 Comments
Welcome Back and Happy 2014 Everyone!
Many of you are familiar with Bob Lederer and his Research Business Report Annual Marketing Research Predictions. This year he was kind enough to share it with the Next Gen Market Research Community here on the blog (link via image below).
If you’re not familiar with it, each year Bob [...]
November 21st, 2013 · 2 Comments
The Language Summit: Using Linguistic Analysis, Semiotics and Text Analytics in Market Research
Giving my first talk ever at a QRCA event in Philadelphia this January. If interested you can find out a bit more here. When first asked if I would speak at their Language Summit event I mentioned that I felt text analytics was [...]