Tom H. C. Anderson - Next Gen Market Research

Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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Market Research CEO’s NGMR predictions on what 2012 has in store
I want to thank everyone who responded to my call for predictions last week. Since then I’ve posted over 77 predictions! I had hoped to synthesize and summarize some of this, but the number and qualitative nature of these predictions makes it difficult. Instead, just [...]

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NGMR Text Analytics Predictions for 2012

Though I’ve been posting predictions all week I haven’t made any myself yet. Today I added my own prediction (at the bottom of this post). I wrote it before reading any of the others I received.
Looking over all the thoughtful prognostications from the ‘who’s who of text analytics’ below, while [...]

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2012 NGMR Recruiter Predictions (Predictions Part III of V)
Continuing with the 2012 NGMR Prediction series I started on New Year’s Day, today I have predictions from a few of the many recruiters who are now active members of the Next Gen Market Research community. I believe they have an important/leading indicator perspective of the front lines [...]

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Following up on the series of 2012 Next Gen Market Research Predictions I started on New Year’s Day I have below a few from Client Side NGMR Members.

Customer Transparency, fueled by Big Data, analytics, social media and device proliferation, will become the new CRM model

Dennis DeGregor
Chief CRM Evangelist
Hewlett-Packard

From my pov and from our experiences at [...]

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Best Blog Posts of 2011
I see a few other NGMR Bloggers are posting their Top 10 Blog Posts of 2011. Made me curious so looked up and posted the Top-10 most visited posts for this blog below.
Big thanks to my fellow research professionals for visiting and also for your engaging discussion in the NGMR LI [...]

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2012 Next Gen Market Research Predictions - Part I
Last week I put out the word that I was looking for a few industry predictions for 2012. As it turns out response was so great (Looks like I’ve already received over 50) that I’ve decided to break them out into multiple posts.
Today I’m posting the 2012 [...]

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A talk with BAQMaR’s Tom De Ruyck

After the annual BAQMaR conference I asked my friend Tom De Ruyck, who is a co-founder of the organization and serves as its President, a few questions about BAQMaR and his thoughts on Next Gen Market Research. Tom is also Head of Research Communities at Belgian research firm InSites [...]

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