Tom H. C. Anderson - Next Gen Market Research™

Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals
Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data Science groups on LinkedIn with at least 7,000 members. He found that even though membership is strict and we have a zero [...]

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Are there multiple answers to every question?
There are several simple ‘order of operations’ problems (memes) circulating on Facebook currently. This past weekend I saw this one “6-1×0+2÷2=?”. Over 2,500 people had answered it, 624 had liked it and 243 had shared it. Interestingly I noticed at least half of people have forgotten their order of [...]

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Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]

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And what it says about our profession

There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while “low [...]

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After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be called “Big Data” – And I believe they don’t need to – But many should start thinking about how to work with Mid Data!

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2012 Most Read NGMR Blog Posts

From Text Analytics to Market Research Awards and Predictions, 2012 was a busy year within the Next Gen Market Research community. Below are the 15 most popular blog posts of the year in rank order.

Practical Sentiment Analysis and Lies
The Year of Text Analytics
Next Gen Market Research C-Suite Predictions
Text Analysis of [...]

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In 2013 NGMR Professionals Officially Retire the Profession Screener Question

Market research professionals certainly get attached to their survey questions. Much has been written about the hotly debated and supposed ‘Only Question You Ever Need to Ask’ (NPS). But rarely do market researchers think critically about the questions that are less important and asked simply out [...]

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NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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