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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Entries Tagged as 'Market Research'

Celebrating The Best in Marketing Research

July 18th, 2014 · No Comments

Fifth Year of the NGMR Awards
Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry.
This is the 5th year of the NGMR Awards [...]

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Tags: Award · Awards · Best Marketing Research · EXPLOR · EXPLOR Award · Interview · Market Research · Marketing Research Awards · Marketing research · NGMR Award · TMRE · TMRE Award · The Market Research Event · innovation

Call for 2014 NGMR Award Nominations

July 11th, 2014 · No Comments

2014 NGMR Awards
The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22. Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 8, 2014 and must include two to three paragraphs (no more than one page) of supporting [...]

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Tags: Awards · EXPLOR · Market Research · Marketing research · NGMR · NGMR Award · TMRE · The Market Research Event · Top Market Research · innovation · next gen market research

Next Gen Market Research Inspires Book

July 9th, 2014 · No Comments

Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]

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Tags: #mrx · Market Research · Market Research Guru · Marketing research · Text Analysis · Text Analytics · Tom H. C. Anderson · tomhcanderson

The N in Text Analytics: Text Mining with Different Sample Sizes

April 24th, 2014 · No Comments

What’s the process for optimally using text analytics with survey verbatim responses?
Is there a minimal sample size this makes sense for?
Is it better suited for tracking studies rather than one-off surveys?

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Tags: #marketresearch #mr · #mrx · Anderson Analytics · Interview · Market Research · Marketing research · Odin Text · OdinText · Sentiment Analysis · Surveys · Text Analysis · Text Analytics · Uncategorized · text mining

The Future of Market Research

February 26th, 2014 · 1 Comment

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson

AMA Analytics With a Purpose

February 25th, 2014 · No Comments

Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!…AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466

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Tags: #AMAanalytics · Anderson Analytics · Big Data · Market Research · Marketing research · Odin Text · OdinText · Text Analysis · Text Analytics · Twitter · Uncategorized · ama · american marketing association