Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'Market Research'

First and Most Active Analytics Group

April 22nd, 2013 · No Comments

Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals
Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data Science groups on LinkedIn with at least 7,000 members. He found that even though membership is strict and we have a zero [...]

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Tags: Analytics · Big Data · Gregory Piatetsky-Shapiro · Influence · KDNuggets · Linkedin · Market Research · Marketing research · NGMR · NGMR Award · Networking · Text Analysis · Text Analytics · klout · next gen market research · text mining

Big Data 100 - My Data is Bigger Than Yours!

April 15th, 2013 · No Comments

Stop Apologizing for the Size of Your Data!

This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]

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Tags: Award · Big Data · Market Research · Mid Data · Sentiment Analysis · Text Analysis · Text Analytics · Tom H. C. Anderson · Twitter · Uncategorized · text mining · tomhcanderson

Is Social Media Worthy of Text Analysis?

April 9th, 2013 · No Comments

Coke Says No Boost from Social Buzz – Should You Care?
Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.
No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.
Here’s [...]

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Tags: Market Research · Odin Text · OdinText · Predictive Analytics · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Social Analytics · Social Media · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Summit · Text Analytics World · Twitter · Uncategorized · social-media analytics · text mining

Ginny Valentine Awards

March 26th, 2013 · No Comments

Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]

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Tags: Advertising Research Foundation · Anderson Analytics · Award · Conferences · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Text Analytics · Tom H. C. Anderson · next gen market research · text mining · tomhcanderson

The Best Free Software

March 18th, 2013 · 11 Comments

And what it says about our profession

There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while “low [...]

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Tags: Analytics · Big Data · Data Visualization · Market Research · Marketing research · Odin Text · OdinText · Research News · Sentiment Analysis · Software · SurveyMonkey · Surveys · Text Analytics · Text Analytics News · Text Analytics Software · Uncategorized · text mining

Forget Big Data, Think Mid Data

March 7th, 2013 · 5 Comments

After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be called “Big Data” – And I believe they don’t need to – But many should start thinking about how to work with Mid Data!

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Tags: Anderson Analytics · Big Data · Datamining · Market Research · Marketing research · Mid Data · Odin Text · OdinText · Small Data · Text Analytics · ama · american marketing association · text mining

The One Question You Should Never Ask

December 21st, 2012 · 1 Comment

In 2013 NGMR Professionals Officially Retire the Profession Screener Question

Market research professionals certainly get attached to their survey questions. Much has been written about the hotly debated and supposed ‘Only Question You Ever Need to Ask’ (NPS). But rarely do market researchers think critically about the questions that are less important and asked simply out [...]

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Tags: Analytics · Market Research · Marketing research · NGMR · Sampling · Surveys · Uncategorized · next gen market research · tomhcanderson

Is Big Data for Market Research?

November 27th, 2012 · 3 Comments

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Tags: CRM · Customer Satisfaction · Datamining · Market Research · Marketing research · Text Analytics · text mining

2012 NGMR Innovation Winners

November 15th, 2012 · No Comments

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation