many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
Entries Tagged as 'Market Research'
February 26th, 2014 · No Comments
Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson
February 25th, 2014 · No Comments
Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!…AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466
Tags: #AMAanalytics · Anderson Analytics · Big Data · Market Research · Marketing research · Odin Text · OdinText · Text Analysis · Text Analytics · Twitter · Uncategorized · ama · american marketing association
January 13th, 2014 · 10 Comments
“Too Much Innovation”, is there a word for it?
In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]
January 6th, 2014 · 2 Comments
Welcome Back and Happy 2014 Everyone!
Many of you are familiar with Bob Lederer and his Research Business Report Annual Marketing Research Predictions. This year he was kind enough to share it with the Next Gen Market Research Community here on the blog (link via image below).
If you’re not familiar with it, each year Bob [...]
October 24th, 2013 · No Comments
This Year’s Next Gen Market Research Awards go to Insites Consulting, Brain Juicer and Bob Lederer
Winners of this years’ NGMR Disruptive Innovation Awards across three categories were announced earlier this week at The Market Research Event in Nashville TN.
Concept Deployment: Insites Consulting
Insites Consulting is recognized in large part for their work in deploying several innovative [...]
April 22nd, 2013 · No Comments
Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals
Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data Science groups on LinkedIn with at least 7,000 members. He found that even though membership is strict and we have a zero [...]
Tags: Analytics · Big Data · Gregory Piatetsky-Shapiro · Influence · KDNuggets · Linkedin · Market Research · Marketing research · NGMR · NGMR Award · Networking · Text Analysis · Text Analytics · klout · next gen market research · text mining
April 15th, 2013 · No Comments
Stop Apologizing for the Size of Your Data!
This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]
April 9th, 2013 · No Comments
Coke Says No Boost from Social Buzz – Should You Care?
Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.
No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.
Tags: Market Research · Odin Text · OdinText · Predictive Analytics · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Social Analytics · Social Media · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Summit · Text Analytics World · Twitter · Uncategorized · social-media analytics · text mining
March 26th, 2013 · No Comments
Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]
Tags: Advertising Research Foundation · Anderson Analytics · Award · Conferences · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Text Analytics · Tom H. C. Anderson · next gen market research · text mining · tomhcanderson