Twitter Data and War Games
It seems everywhere you turn there’s talk of Big Data especially unstructured Big Data. Most of the time what they’re really talking about though is “Social Media Monitoring”. It’s a sin to call social media monitoring a bubble if you work anywhere in the analytics space.
Social media monitoring isn’t questioned because [...]
Entries Tagged as 'Social Media'
May 9th, 2013 · 1 Comment
Twitter Data and War Games
Tags: Social Analytics · Social Analytics Summit · Social Media · Social Media Guru · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Uncategorized · social-media analytics · text mining
April 9th, 2013 · No Comments
Coke Says No Boost from Social Buzz – Should You Care?
Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.
No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.
Tags: Market Research · Odin Text · OdinText · Predictive Analytics · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Social Analytics · Social Media · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Summit · Text Analytics World · Twitter · Uncategorized · social-media analytics · text mining
April 8th, 2013 · 3 Comments
Are there multiple answers to every question?
There are several simple ‘order of operations’ problems (memes) circulating on Facebook currently. This past weekend I saw this one “6-1×0+2÷2=?”. Over 2,500 people had answered it, 624 had liked it and 243 had shared it. Interestingly I noticed at least half of people have forgotten their order of [...]
Tags: Linkedin · Marketing research · NGMR · Qualitative · Quantitative · Social Analytics · Social Media · Twitter · Uncategorized · facebook · meme · next gen market research · social-media analytics
January 2nd, 2013 · 1 Comment
2012 Most Read NGMR Blog Posts
From Text Analytics to Market Research Awards and Predictions, 2012 was a busy year within the Next Gen Market Research community. Below are the 15 most popular blog posts of the year in rank order.
Practical Sentiment Analysis and Lies
The Year of Text Analytics
Next Gen Market Research C-Suite Predictions
Text Analysis of [...]
Tags: Influence · Marketing Research Awards · Marketing research · Sentiment · Social Media · Text Analytics · Top Market Research · Uncategorized · innovation · next gen market research · text mining
July 23rd, 2012 · 3 Comments
A past time even less productive than tweeting
This past week I was invited to speak on text analytics at the MRMW 2012. The event was extremely well attended and I’m excited about the opportunity for text analytics in mobile.
Because of our early work in social media analysis with firms like Facebook and LinkedIn I was [...]
May 22nd, 2012 · 1 Comment
In a more competitive event market, researchers still value innovation
What is Next Gen Market Research? Depending on who you talk to it may mean different things. Some like me think of advanced analytics and big data (both structured and unstructured), others might say gamification, neuroscience, social media monitoring, MROC’s or mobile.
Clients like P&G are beginning [...]
Tags: Analytics · Conferences · Datamining · Greenbook · Market Research · Marketing research · Odin Text · OdinText · Social Media · Text Analytics · innovation · next gen market research · text mining
May 14th, 2012 · 1 Comment
Does Convergence of Ad Media Require Convergence of Research?
For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...]
Tags: Advertising · Advertising Research Foundation · Anderson Analytics · Conferences · Market Research · Marketing research · NGMR · Odin Text · OdinText · Sentiment Analysis · Social Media · Text Analytics · arf · text mining
March 9th, 2012 · No Comments
9 Social Media Efficiency Tips & Thoughts on Desired Research Insights
(10 Top Social Media Influencers Series Final of VIII)
Over the last few days we’ve talked a bit about what influencers think works and doesn’t work. As a conclusion to this influencer series here on NGMR I asked for a few tips for those wishing to [...]
Tags: Eve Mayer Orsburn · Glen Gilmore · Guy Kawasaki · Interview · Jason Falls · Kout · Linkedin · Liz Strauss · Market Research · Marketing · Marketing Guru · Marketing research · Paul Barron · Scott Monty · Social Media · Social Media Guru · Social Media Marketing · Ted Coiné · blogging · facebook · tomhcanderson
March 8th, 2012 · 3 Comments
Have you been given bad social media advice?
(10 Top Social Media Influencers Series Part VII)
In regard to social media, many of us can agree to disagree. Sometimes, especially in relation to PR, it seems ‘experts’ outnumber clients. While I believe data and text mining hold the key to unlocking a large part of the question [...]
Tags: Ann Handley · Business Guru · Google · Guy Kawasaki · Influence · Interview · Jason Falls · Just for Fun · Kout · Linkedin · Liz Strauss · Market Research · Marketing · Marketing Guru · Paul Barron · SEO · Scott Monty · Social Media · Social Media Guru · Social Media Marketing · Social networks · Ted Coiné · Twitter · facebook · tomhcanderson