Tom H. C. Anderson - Next Gen Market Research

Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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Top Market Researcher Twitter Contest

This week ResearchLive Magazine which I believe is affiliated with the UK Market Research Organization (MRS), together with Jon Puleston of research firm GMI, is hosting a Twitter contest among market researchers. I was one of 20 market researchers nominated as the most active tweeting about marketing research. If you are [...]

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To Recruiters and Next Gen Market Research Job Seekers in my Network

It’s late November, conference season is over, and so I’m glad to be back in the office with nothing to concentrate on but work. Looking at my recent collection of lanyards I sometimes wonder about the ROI of conferences I attend. I know I’ve [...]

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And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]

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Almost 1 year before the 2012 election, politicians are seeking ways to better connect and influence voters

Next Gen Market Researchers crossing the research only boundary into strategic action…
With November 11th around the corner, and the 2012 election just a year away, those interested in the intersection of research, social media and politics should find today’s [...]

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Call for speakers, Sentiment Analysis research colloquium, Nov 8
The Sentiment Analysis Symposium has added a half-day sentiment analysis research session, Tuesday November 8, 2011 in San Francisco, preceding the November 9, applications-focused symposium.
The program committee is currently looking for presentation submissions through September 23.
Both academic and industry researchers are invited to propose a talk.
Presentations should [...]

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Twelve Social Media Tips for Analytics Professionals
Text Analytics News just published an interview with myself and three analytics professionals who many of you may know (KDnugget’s Gregory Piatetsky-Shapiro, Social Media Today’s Cliff Figallo, and Vincent Granville of AnalyticBridge). We were asked a few questions about the social communities we manage as well as our opinions [...]

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