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More Than Market Research - Gain The Information Advantage

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Entries Tagged as 'Text Analytics'

Text Analytics VS Other Next Gen Methods

August 18th, 2014 · No Comments

The Great Methodology Debate - Text Analytics VS Other Next Gen Market Research Methods IIEX2014. Moderator: Lenny Murphy (GreenBook)
Panelists: Tom H C Anderson (Anderson Analytics - OdinText), Niels Schillewaert (InSites Consulting), Michalis Michael (Digital MR), Mark Michelson (MMRA), Steve Genco (Intuitive Consumer Insights)

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Tags: Social Media Monitoring · Text Analysis · Text Analytics · social-media analytics · text mining

Conference Tweets I Would Like to See

August 12th, 2014 · 5 Comments

Ever get a little antsy after day 1 at a market research conference? If you attend a lot of conferences chances are you do, and that you’re not alone

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Tags: Conferences · Text Analytics · Twitter

Big Data Meets Text Analytics

August 5th, 2014 · 1 Comment

Mr. Big Data & Mr. Text Analytics Weigh In
Structured VS. Unstructured Big Data. A Text Analytics News Exclusive Interview

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Tags: Big Data · Odin Text · OdinText · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · Text Mining Guru · text mining

Text Analytics Cartoon

July 30th, 2014 · 1 Comment

Business School Rule #1 - Buzz Words
It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.

Hope you [...]

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Tags: Analytics · Cartoon · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · text mining

New Disney Next Generation Text Analytics Case Study

July 24th, 2014 · No Comments

[Reposted from OdinText Text Analytics Blog]
An American Marketing Association case study on text analytics
Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case [...]

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Tags: Text Analysis · Text Analytics · Text Analytics News · text mining

Next Gen Market Research Inspires Book

July 9th, 2014 · No Comments

Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]

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Tags: #mrx · Market Research · Market Research Guru · Marketing research · Text Analysis · Text Analytics · Tom H. C. Anderson · tomhcanderson