many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
Entries Tagged as 'Text Analytics'
February 26th, 2014 · No Comments
Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson
February 25th, 2014 · No Comments
Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!…AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466
Tags: #AMAanalytics · Anderson Analytics · Big Data · Market Research · Marketing research · Odin Text · OdinText · Text Analysis · Text Analytics · Twitter · Uncategorized · ama · american marketing association
February 23rd, 2014 · No Comments
As you can tell we here at Anderson Analytics – OdinText are nearly as serious about our Hockey as we are about Text Analytics. That’s why the entire team here would like to take this opportunity to congratulate this year’s Olympic Hockey winners.
All three teams proved that what is true in business is also be true in sports. The larger they are the harder they fall. Today, skill agility and persistence is far more important than size.
February 20th, 2014 · No Comments
OdinText Sponsor of Text Analytics World 2014
Tags: Sentiment Analysis · Sentiment Analysis Symposium · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · Text Analytics World · Uncategorized · seth grimes · text mining
January 27th, 2014 · No Comments
OdinText Text Analytics Software Video Interview with Shell Oil and Anderson Analytics
January 13th, 2014 · 10 Comments
“Too Much Innovation”, is there a word for it?
In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“.
Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know.
Pretty much all companies have both outbound and inbound marketing. Everyone knows [...]
December 23rd, 2013 · No Comments
#HasJustineLandedYet - The one and only social media strategy you need
Just a very brief post about the #HasJustineLandedYet / Justine Sacco incident on Twitter this weekend. This in my opinion is exactly why PR folks should stay away from Twitter, and why I often say that too much emphasis is put on real-time analysis of [...]
November 26th, 2013 · 3 Comments
If you could follow just one person on Twitter who would it be?
[A #ThroughGlass Perspective on Twitter and Real-Time Data]
A lot has been written lately about the importance of data and analytics in real-time. Often during talks with new customers of our text analytics platform OdinText the question comes up about how often the data [...]
November 25th, 2013 · No Comments
My Thoughts on the Google Glass Explorer Program
Back in October I received a Google Glass invitation, and on Nov 6th Google told me I could either have them mailed or come in and pick them up at their NYC location. I opted for the pick-up, but then was so busy with work that it took [...]