Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'Text Analytics'

New to Text Analytics?

September 3rd, 2014 · No Comments

New to Text Analytics?

You can download the free whitepaper here

Some of the issues covered include:
• 6 lessons for CIOs and CMOs who are new to text analytics
• Identifying KPIs for your text analytics initiatives
• Barriers to adoption and how to overcome them

Big thanks to the following contributors:

• Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health
• Farouk Ferchichi, Executive Director at Toyota Financial Services
• Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation
• Ramkumar Ravichandran, Director, Analytics at Visa

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Tags: Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · text mining

Text Analytics VS Other Next Gen Methods

August 18th, 2014 · No Comments

The Great Methodology Debate - Text Analytics VS Other Next Gen Market Research Methods IIEX2014. Moderator: Lenny Murphy (GreenBook)
Panelists: Tom H C Anderson (Anderson Analytics - OdinText), Niels Schillewaert (InSites Consulting), Michalis Michael (Digital MR), Mark Michelson (MMRA), Steve Genco (Intuitive Consumer Insights)

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Tags: Social Media Monitoring · Text Analysis · Text Analytics · social-media analytics · text mining

Conference Tweets I Would Like to See

August 12th, 2014 · 5 Comments

Ever get a little antsy after day 1 at a market research conference? If you attend a lot of conferences chances are you do, and that you’re not alone

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Tags: Conferences · Text Analytics · Twitter

Big Data Meets Text Analytics

August 5th, 2014 · 1 Comment

Mr. Big Data & Mr. Text Analytics Weigh In
Structured VS. Unstructured Big Data. A Text Analytics News Exclusive Interview

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Tags: Big Data · Odin Text · OdinText · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · Text Mining Guru · text mining

Text Analytics Cartoon

July 30th, 2014 · 1 Comment

Business School Rule #1 - Buzz Words
It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.

Hope you [...]

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Tags: Analytics · Cartoon · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · text mining

New Disney Next Generation Text Analytics Case Study

July 24th, 2014 · No Comments

[Reposted from OdinText Text Analytics Blog]
An American Marketing Association case study on text analytics
Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case [...]

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Tags: Text Analysis · Text Analytics · Text Analytics News · text mining