Tom H. C. Anderson - Next Gen Market Research

Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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NGMR Text Analytics Predictions for 2012

Though I’ve been posting predictions all week I haven’t made any myself yet. Today I added my own prediction (at the bottom of this post). I wrote it before reading any of the others I received.
Looking over all the thoughtful prognostications from the ‘who’s who of text analytics’ below, while [...]

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2012 NGMR Recruiter Predictions (Predictions Part III of V)
Continuing with the 2012 NGMR Prediction series I started on New Year’s Day, today I have predictions from a few of the many recruiters who are now active members of the Next Gen Market Research community. I believe they have an important/leading indicator perspective of the front lines [...]

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Best Blog Posts of 2011
I see a few other NGMR Bloggers are posting their Top 10 Blog Posts of 2011. Made me curious so looked up and posted the Top-10 most visited posts for this blog below.
Big thanks to my fellow research professionals for visiting and also for your engaging discussion in the NGMR LI [...]

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OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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Top Market Researcher Twitter Contest

This week ResearchLive Magazine which I believe is affiliated with the UK Market Research Organization (MRS), together with Jon Puleston of research firm GMI, is hosting a Twitter contest among market researchers. I was one of 20 market researchers nominated as the most active tweeting about marketing research. If you are [...]

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To Recruiters and Next Gen Market Research Job Seekers in my Network

It’s late November, conference season is over, and so I’m glad to be back in the office with nothing to concentrate on but work. Looking at my recent collection of lanyards I sometimes wonder about the ROI of conferences I attend. I know I’ve [...]

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New App Useful for Marketing Research - PhotoSynth’s may be worth more than a thousand words
I’ve been playing with a new iPhone app by Microsoft called PhotoSynth for the last few months. I often see researchers online mention new apps and how they may be useful for marketing research, but more often than not these [...]

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