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Entries Tagged as 'Text Analytics'

Text Analytics Cartoon

July 30th, 2014 · 1 Comment

Business School Rule #1 - Buzz Words
It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.

Hope you [...]

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Tags: Analytics · Cartoon · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · text mining

New Disney Next Generation Text Analytics Case Study

July 24th, 2014 · No Comments

[Reposted from OdinText Text Analytics Blog]
An American Marketing Association case study on text analytics
Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case [...]

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Tags: Text Analysis · Text Analytics · Text Analytics News · text mining

Next Gen Market Research Inspires Book

July 9th, 2014 · No Comments

Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]

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Tags: #mrx · Market Research · Market Research Guru · Marketing research · Text Analysis · Text Analytics · Tom H. C. Anderson · tomhcanderson

Text Analytics and Insight Innovation

June 26th, 2014 · No Comments

Text Analytics at the Insight Innovation Exchange
What’s Next for Text Analytics and Marketing Research?
Last week at Insight Innovation Exchange in Atlanta, Ben Smithee CEO of Spych Market Analytics interviewed Anderson Analytics – OdinText founder Tom H. C. Anderson

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Tags: IIEX · Innovation in Text Analytics · Text Analysis · Text Analytics · Text Analytics Software · text mining

The Non-Dummies Guide for Selecting Text Analytics

June 26th, 2014 · No Comments

[Reposted from OdinText Text Analytics Blog]
Selecting a Text Analytics (or any other) Partner

Text Analytics is a Process, Not and End!
What would you say should be the goal of good text analytics software?
Based on the questions we get from clients investigating text analytics solutions there seems to be no small amount of confusion. The fault isn’t theirs, [...]

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Tags: Selecting Text Analytics Software · Text Analysis · Text Analytics · Text Analytics Quesitons to Ask · Text Analytics Software

Social Media Monitoring Future Not So Bright

June 10th, 2014 · 1 Comment

A social media contrarian speaks out on the limited value of tweet analytics

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Tags: Interview · Social networks · Text Analysis · Text Analytics · Twitter · social-media analytics · text mining