Twitter Data and War Games
It seems everywhere you turn there’s talk of Big Data especially unstructured Big Data. Most of the time what they’re really talking about though is “Social Media Monitoring”. It’s a sin to call social media monitoring a bubble if you work anywhere in the analytics space.
Social media monitoring isn’t questioned because [...]
Entries Tagged as 'Text Analytics'
May 9th, 2013 · 1 Comment
Twitter Data and War Games
Tags: Social Analytics · Social Analytics Summit · Social Media · Social Media Guru · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Uncategorized · social-media analytics · text mining
May 9th, 2013 · No Comments
Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis
Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading as [...]
April 22nd, 2013 · No Comments
Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals
Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data Science groups on LinkedIn with at least 7,000 members. He found that even though membership is strict and we have a zero [...]
Tags: Analytics · Big Data · Gregory Piatetsky-Shapiro · Influence · KDNuggets · Linkedin · Market Research · Marketing research · NGMR · NGMR Award · Networking · Text Analysis · Text Analytics · klout · next gen market research · text mining
April 15th, 2013 · No Comments
Stop Apologizing for the Size of Your Data!
This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]
April 9th, 2013 · No Comments
Coke Says No Boost from Social Buzz – Should You Care?
Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.
No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.
Tags: Market Research · Odin Text · OdinText · Predictive Analytics · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Social Analytics · Social Media · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Summit · Text Analytics World · Twitter · Uncategorized · social-media analytics · text mining
April 2nd, 2013 · No Comments
Text Analytics World Q&A
Those of you also interested in Text Analytics may want to check out this Q&A just posted by Tom Reamy of Text Analytics World. Tom asked me and Jeremy Bentley, CEO of SmartLogic, 5 questions about the future of text analytics:
Also, while traditionally most Text Analytics events have been here on the [...]
March 26th, 2013 · No Comments
Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]
Tags: Advertising Research Foundation · Anderson Analytics · Award · Conferences · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Text Analytics · Tom H. C. Anderson · next gen market research · text mining · tomhcanderson
March 18th, 2013 · No Comments
And what it says about our profession
There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while “low [...]
Tags: Analytics · Big Data · Data Visualization · Market Research · Marketing research · Odin Text · OdinText · Research News · Sentiment Analysis · Software · SurveyMonkey · Surveys · Text Analytics · Text Analytics News · Text Analytics Software · Uncategorized · text mining
March 7th, 2013 · 5 Comments
After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be called “Big Data” – And I believe they don’t need to – But many should start thinking about how to work with Mid Data!
Tags: Anderson Analytics · Big Data · Datamining · Market Research · Marketing research · Mid Data · Odin Text · OdinText · Small Data · Text Analytics · ama · american marketing association · text mining