Tom H. C. Anderson - Next Gen Market Research™

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Entries Tagged as 'text mining'

Text Analytics Cartoon

July 30th, 2014 · 1 Comment

Business School Rule #1 - Buzz Words
It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.

Hope you [...]

[Read more →]

Tags: Analytics · Cartoon · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · text mining

New Disney Next Generation Text Analytics Case Study

July 24th, 2014 · No Comments

[Reposted from OdinText Text Analytics Blog]
An American Marketing Association case study on text analytics
Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case [...]

[Read more →]

Tags: Text Analysis · Text Analytics · Text Analytics News · text mining

Text Analytics and Insight Innovation

June 26th, 2014 · No Comments

Text Analytics at the Insight Innovation Exchange
What’s Next for Text Analytics and Marketing Research?
Last week at Insight Innovation Exchange in Atlanta, Ben Smithee CEO of Spych Market Analytics interviewed Anderson Analytics – OdinText founder Tom H. C. Anderson

[Read more →]

Tags: IIEX · Innovation in Text Analytics · Text Analysis · Text Analytics · Text Analytics Software · text mining

Social Media Monitoring Future Not So Bright

June 10th, 2014 · 1 Comment

A social media contrarian speaks out on the limited value of tweet analytics

[Read more →]

Tags: Interview · Social networks · Text Analysis · Text Analytics · Twitter · social-media analytics · text mining

Big Data, Text Analytics and Privacy

June 9th, 2014 · No Comments

Disruptive Technologists Panel Discuss Big Unstructured Data and Text Mining

[Read more →]

Tags: Big Data · Text Analysis · Text Analytics · text mining

Next Generation Text Analytics Explained

June 5th, 2014 · No Comments

Do you know what text analytics is?
[Re-posted from OdinText Blog, Anderson Analytics explains Text Analytics and the difference between First Generation approaches and Next Generation software OdinText]
While text analytics has been around for quite some time and has reached mainstream to the point of becoming a buzz word, few really know what it is. It’s not [...]

[Read more →]

Tags: Text Analysis · Text Analytics · Text Analytics Software · text mining