Tom H. C. Anderson - Next Gen Market Research

Twitter Aggregation For Text Analytics and Data Mining Professionals
Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - [...]

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Fighting DIY Market Research Trend is Useless

DIY (Do it Yourself) Market Research seems to be getting a lot of attention lately. So today an analogy about DIY market research, and some advice to market researchers concerned about the DIY trend.
But first a bit about the history of the ice making industry courtesy of Guy Kawasaki:
Ice 1.0 At one [...]

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Habit Changer - Using customer feedback to build and improve products

There are a lot more companies out there offering ‘intelligence’ services not just to other companies, but now even to individuals. I’m using the definition of ‘intelligence’ as in Business Intelligence (BI) somewhat broadly now, but it is an area of interest to me, and [...]

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Pamela Anderson teaches us about eye tracking - Who said market research can’t be sexy?

Because Pamela Anderson sometimes gets mixed up in Anderson Analytics’ social media SEO data, I happened on a blog post the other day that used her image as an example of eye tracking and heat map technology (see two images below).

I’ve tried [...]

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Brand Festival 2010 - Strategic Summit - New Economy

I’ve just been asked to speak at BrandFestival - 2010 which is their Jubilee, 10th event, in cooperation with The Economist. The event will take place October 21st in Budapest Hungary.
I’ve spoken to several past attendees who had great things to say about the event.
Will just need to [...]

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