Tom H. C. Anderson - Next Gen Market Research

For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below [...]

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Listen and Participate on Blog Talk Radio Show, Live tonight Thursday, March 9th, from 6:30 to 7:30 pm EST!

Women are more social than men, especially in the fast growing world of online social media. From Twitter and Facebook to web forums and blogs, 65% of the virtual voices heard today belong to women, the same [...]

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New Products for Impatient Millenialls/Generation-Y Gamers
Continuing my search for new online trends today. Those of you who market to or conduct research among Millenials, or Gen Y as we prefer to call them at Anderson Analytics (Gen X2Z.com), are probably familiar with one of the several generational characteristics that seem to define them, impatience.
If you [...]

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Part II: Marketing Executive Trends 2010 Results - Social Media Marketing
Anderson Analytics and The Marketing Executives Networking Group (MENG) today issued the results of our Third Annual Survey of Top Marketing Trends. To view a summary report in PowerPoint please visit Anderson Analytics.
As mentioned yesterday, I’ll try to share a few charts and thoughts here [...]

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Part I: Marketing Gurus
Each year Anderson Analytics and MENG (Marketing Executives Networking Group) releases the Marketing Trends study results. We’ll be releasing results tomorrow, Tuesday the 2nd, and I will also share selected findings here on the blog over the next few days.

To start us off I thought I would share this year’s list of [...]

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GroupThink Never Before Seen Clip and Exclusive Interview just for NGMR
Last month I posted about a new web TV comedy series about Market Research which was being discussed on NGMR. GroupThink is so cool because it allows us market researchers to get a humorous glimpse a la ‘The Office’, of what the outside world may think [...]

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Social Media Market Research and Marketing to Women
Marketing to women expert Maria Reitan interviewed me today on her web radio show Purse Strings. You can listen to the interview below .

The interview above focused a bit more on the tactical text analytics part of social media research than I had anticipated. However, from the several [...]

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Data Privacy on the Web?
As part of the recent BAQMaR Conference in Ghent Belgium, 10 upcoming challenges to the market research industry were identified. Several of the speakers at the event were interviewed about what they thought about them.
One of the topics which I think will become increasingly important is privacy, especially as it relates [...]

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Enjoyed my visit with the MRIA in Ottawa Canada yesterday. It was nice meeting everyone, and getting so many good questions about text analytics and social media analysis. Please feel free to Link-up.
Special thank you to Rick Frank, of Dufferin Research (MRIA Ottawa president and Next Gen Market Research member) for the great Hospitality. You [...]

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New ESOMAR Representatives
ESOMAR announced the winners of the recent election to its membership today. I’m happy to say that I was elected representative for the USA.
I’d like to thank everyone who voted for me in the US, and also extend congratulations to the newly elected representatives from other countries.
Below is a listing of the new [...]

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