Entries Tagged as 'Anderson Analytics'
Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th
For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by […]
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Tags: Academia · Analytics · Anderson Analytics · CGM · Competitive Intelligence · Conferences · Market Research · Marketing · Text Analytics · Tom H. C. Anderson
Writing today to wish all of Anderson Analytics’ US friends and clients a very happy Independence Day.
Have a great weekend!
-Tom
Stamford, CT USA - July 3rd 2008 Fireworks
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Tags: Anderson Analytics · Tom H. C. Anderson · Uncategorized
I’ve been meeting with a few companies here in Southern Scandinavia this week. Have just one more meeting tomorrow and I’ll be heading back to the US until October when I’ll be here again on business.The other day I was in Gothenburg, Sweden and had a chance to meet with my friend at Zebra Advertising. […]
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Tags: Advertising · Anderson Analytics · Conferences · Market Research · Marketing · Tom H. C. Anderson · Uncategorized · global market research
I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!
My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from […]
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Tags: Analytics · Anderson Analytics · CGM · Conferences · Customer Satisfaction · Market Research · Marketing · Text Analytics · Tom H. C. Anderson
My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on Anderson Analytics text mining methodologies and I asked him how the conference was going so far.
“Some of the interesting sessions yesterday included, Vicki Morwitz from […]
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Tags: Academia · Analytics · Anderson Analytics · CGM · Conferences · Market Research · Methods · Text Analytics
Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being […]
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Tags: Anderson Analytics · Conferences · GenX2Z · Market Research · Marketing · Methods · Strategy · Tom H. C. Anderson
50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our […]
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Tags: Anderson Analytics · CRM · Customer Satisfaction · Market Research · Marketing · PR · Price · Promotion · Tom H. C. Anderson · quality
Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]
Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]
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Tags: Anderson Analytics · Business Guru · CRM · Customer Satisfaction · Don Peppers · Interview · Market Research · Marketing · Marketing Guru · Segmentation · Tom H. C. Anderson
Pro Bono Analytics
This past weekend I was at a Yankees game with our Corporate Counsel John Louizos. Other than sun, beer, and hotdogs, I was also thinking about statistics and the book Money Ball.
Yankees vs. Mariners
My favorite Yankees fan
Father & Son
I told John that I was curious about how analytics could be applied in other […]
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Tags: Analytics · Anderson Analytics · Market Research · Marketing · Tom H. C. Anderson · Uncategorized
Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to […]
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Tags: Anderson Analytics · Business Guru · Conferences · Market Research · Marketing · Marketing Guru · Methods · Networking · Text Analytics · Tom H. C. Anderson