Tom H. C. Anderson - Next Gen Market Research

Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

[Read more →]

Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

[Read more →]

Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

[Read more →]

The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

[Read more →]

Market Research CEO’s NGMR predictions on what 2012 has in store
I want to thank everyone who responded to my call for predictions last week. Since then I’ve posted over 77 predictions! I had hoped to synthesize and summarize some of this, but the number and qualitative nature of these predictions makes it difficult. Instead, just [...]

[Read more →]

OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

[Read more →]

Top Market Researcher Twitter Contest

This week ResearchLive Magazine which I believe is affiliated with the UK Market Research Organization (MRS), together with Jon Puleston of research firm GMI, is hosting a Twitter contest among market researchers. I was one of 20 market researchers nominated as the most active tweeting about marketing research. If you are [...]

[Read more →]

New App Useful for Marketing Research - PhotoSynth’s may be worth more than a thousand words
I’ve been playing with a new iPhone app by Microsoft called PhotoSynth for the last few months. I often see researchers online mention new apps and how they may be useful for marketing research, but more often than not these [...]

[Read more →]

The 2011 Next Gen Market Research Disruptive Innovation Winners
Thought Leadership:

Ipsos Loyalty (Wallet Allocation Rule)

Research Concept Deployment:

InsightExpress (Ignite Network)

Non-Traditional Provider (Big Data):

RapLeaf

Individual:

Dr. Bill MacElroy, Chairman, Socratic Technologies

Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]

[Read more →]

Text Analytics News Interviews
Text Analytics News just published another interview, this one with myself, IBM’s Craig Rhinehart, Diane Burley of MarkLogic and Kurtis Williams of Mindshare Technologies. I thought the questions were rather interesting, and our perspectives surprisingly similar in many ways.

While awareness of text analytics is now extremely high, I think we as an [...]

[Read more →]

Congratulations (Three New Categories)
Ahead of The Market Research Event (TMRE), The Next Gen Market Research Board of Directors and myself have been hard at work reading the many excellent nominations submitted for the 2011 NGMR Disruptive Innovation Awards. I would especially like to thank board members Jan Fager (Managing Director Swedish Marketing Federation), Michael Gadd [...]

[Read more →]