Tom H. C. Anderson - More Than Market Research

This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say.
Made me wonder what proportion of market researchers have ever conducted a conjoint, and among those that do use them what the most popular […]

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Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have given wrong results.She was also quoted as saying “Two Surveys a week apart yielded different recommendations… I […]

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I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a […]

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CRM BMW Style

Just like most hotel chains high end car manufacturers/dealerships have gotten on the customer satisfaction survey band wagon in recent years. This makes perfect sense of course.
A few years ago I understand BMW even paid Peppers & Rogers Group a bunch of money to help them understand their customer service marketing better. Not sure […]

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Facebook and Linkedin to Offer Market Research? 
It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 2000 at the beginning of the dotcom boom. I was hired by Snowball.com (now IGN.com) to help start a market research vertical Iquestics.com. It was to […]

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Western Wats (from 801-437-3150) has been calling the last couple days. I finally answered the phone, it was a political survey. They asked the typical screener disqualification questions “Do you work for a political party, the government, a newspaper…” Surprisingly this time they didn’t include “a market research company”. I always tell my clients this […]

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Thinking Pink, How Important is it Really? Unless you are Oprah Perhaps not Very
There’s been a lot of talk and several books written the last few years on segmenting by gender and targeting the most important consumer “women”. When I was consulting at Starwood a few years ago they even had the author of “Think […]

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According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail
In this month’s Research World (ESOMAR) magazine there’s an interesting review of a study done by McKinsey among Europe’s leading companies and how they are coping with market change. The results are very similar to those […]

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In AdAge this week and in several blogs there is a lot of talk about an Absolut vodka ad.
As part of the new and so far rather successful ad campaign, “In an Absolute World” ads depicting what it would be like in an ideal world have been running across the globe. The specific ad causing […]

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Stop-Loss Ad Agency Deserves Credit - Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly
Two posts in one day, I know. Still I wanted to give you an update on my April 5th post about the movies slugging it out on Facebook this past week. I’ve been keeping my eyes out for the […]

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