Tom H. C. Anderson - Next Gen Market Research

Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

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One Question Forced Choice Frustration
I’ve been getting emails from time to time from NetFlix asking me to rate the quality of movies I’ve viewed online. Usually there’s just a 1 question survey with 3 choices: great, acceptable, bad.
I thought it was great that Netflix was using this process to get real-time feedback for tech [...]

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Dear Research Professional,
As some of you know, in 2009 we started participating in the RIT (Research Industry Trends) Survey. In the Fall of 2010, the official name for the study was changed to GRIT (Greenbook Research Industry Trends) survey, but it is still co-sponsored by a consortia of research institutions including: Next Gen Market Research [...]

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Happy 4th of July!

Just a quick post today to let you know the NGMR Meme Contest voting will end next week. As of now the eight meme’s pictured in the bracket above seem to be getting the most votes. Quant Vs. Qual Faceoff or Down Fall of Focus Groups seem to be doing best.
If you [...]

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Twelve months ago Next Gen Marketing Research networking group (NGMR) launched the first ever marketing research meme contest. The contest is intended to inspire researchers to comment on those issues they feel most passionate about in a fun and engaging ‘Next Gen’ way. With about 70 submissions the contest has been a great success and [...]

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In case you don’t already know, the title of this post is an oxymoron.
It’s very hard to find anything innovative about online survey software these days. Ad-hoc flash surveys may be an exception, but require customization, which still make them relatively rare.
Because I blog and tweet about marketing research, and am actively looking for developers, [...]

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Dan Gersten is back with another meme submission today “…somewhat related to that video you recently posted”

Thanks Dan, I think this also touches on the “Incremental Innovation” meme submitted by my fellow text analytics researcher, Shlomo something to do with the alleged Shlomo Argamon. A lot of hype around mobile research when maybe [...]

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Dana M Stanley submits the following NGMR Video Meme which I believe does a great job showing how silly we are in how we try to engage Gen Y in research.

Dana also submit’s the meme below which he tweeted at the release of the movie Thor. You made me blush

Good luck!
@TomHCAnderson
[NOTE: NGMR Meme [...]

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NGMR Meme Contest Deadline Approaching
Just a quick post today to remind all fellow Next Gen Market Researchers that the submission deadline for our Meme competition is just a couple of weeks away. As a reminder, other than having plain fun and the bragging rights associated with winning, Anderson Analytics is sponsoring a cash award of [...]

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What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.

One thing is clear, I have to see Inception!

Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m [...]

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