Tom H. C. Anderson - Next Gen Market Research™

And what it says about our profession

There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while “low [...]

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In 2013 NGMR Professionals Officially Retire the Profession Screener Question

Market research professionals certainly get attached to their survey questions. Much has been written about the hotly debated and supposed ‘Only Question You Ever Need to Ask’ (NPS). But rarely do market researchers think critically about the questions that are less important and asked simply out [...]

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How many survey questions are needed?

Yesterday’s Q&A with BRB prompted an interesting discussions on one of the research related LinkedIn groups I belong to. As a result today I have a semi hypothetical question I’d like to put out to the marketing research community.
Let’s assume that a customer satisfaction survey has these four quite [...]

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Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

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One Question Forced Choice Frustration
I’ve been getting emails from time to time from NetFlix asking me to rate the quality of movies I’ve viewed online. Usually there’s just a 1 question survey with 3 choices: great, acceptable, bad.
I thought it was great that Netflix was using this process to get real-time feedback for tech [...]

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Dear Research Professional,
As some of you know, in 2009 we started participating in the RIT (Research Industry Trends) Survey. In the Fall of 2010, the official name for the study was changed to GRIT (Greenbook Research Industry Trends) survey, but it is still co-sponsored by a consortia of research institutions including: Next Gen Market Research [...]

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Happy 4th of July!

Just a quick post today to let you know the NGMR Meme Contest voting will end next week. As of now the eight meme’s pictured in the bracket above seem to be getting the most votes. Quant Vs. Qual Faceoff or Down Fall of Focus Groups seem to be doing best.
If you [...]

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Twelve months ago Next Gen Marketing Research networking group (NGMR) launched the first ever marketing research meme contest. The contest is intended to inspire researchers to comment on those issues they feel most passionate about in a fun and engaging ‘Next Gen’ way. With about 70 submissions the contest has been a great success and [...]

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In case you don’t already know, the title of this post is an oxymoron.
It’s very hard to find anything innovative about online survey software these days. Ad-hoc flash surveys may be an exception, but require customization, which still make them relatively rare.
Because I blog and tweet about marketing research, and am actively looking for developers, [...]

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