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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Entries Tagged as 'Surveys'

The N in Text Analytics: Text Mining with Different Sample Sizes

April 24th, 2014 · No Comments

What’s the process for optimally using text analytics with survey verbatim responses?
Is there a minimal sample size this makes sense for?
Is it better suited for tracking studies rather than one-off surveys?

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Tags: #marketresearch #mr · #mrx · Anderson Analytics · Interview · Market Research · Marketing research · Odin Text · OdinText · Sentiment Analysis · Surveys · Text Analysis · Text Analytics · Uncategorized · text mining

The Best Free Software

March 18th, 2013 · No Comments

And what it says about our profession

There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while “low [...]

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Tags: Analytics · Big Data · Data Visualization · Market Research · Marketing research · Odin Text · OdinText · Research News · Sentiment Analysis · Software · SurveyMonkey · Surveys · Text Analytics · Text Analytics News · Text Analytics Software · Uncategorized · text mining

The One Question You Should Never Ask

December 21st, 2012 · 1 Comment

In 2013 NGMR Professionals Officially Retire the Profession Screener Question

Market research professionals certainly get attached to their survey questions. Much has been written about the hotly debated and supposed ‘Only Question You Ever Need to Ask’ (NPS). But rarely do market researchers think critically about the questions that are less important and asked simply out [...]

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Tags: Analytics · Market Research · Marketing research · NGMR · Sampling · Surveys · Uncategorized · next gen market research · tomhcanderson

A Text Analytics Question

July 12th, 2012 · 3 Comments

How many survey questions are needed?

Yesterday’s Q&A with BRB prompted an interesting discussions on one of the research related LinkedIn groups I belong to. As a result today I have a semi hypothetical question I’d like to put out to the marketing research community.
Let’s assume that a customer satisfaction survey has these four quite [...]

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Tags: Odin Text · OdinText · Surveys · Text Analytics · text mining

A Next Gen Marketing Research Entrepreneur

January 23rd, 2012 · 1 Comment

Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

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Tags: Interview · Market Research · Marketing Research Awards · Marketing research · NGMR · Surveys · ama · american marketing association

NETFLIX Market Research Too Simple

August 15th, 2011 · No Comments

One Question Forced Choice Frustration
I’ve been getting emails from time to time from NetFlix asking me to rate the quality of movies I’ve viewed online. Usually there’s just a 1 question survey with 3 choices: great, acceptable, bad.
I thought it was great that Netflix was using this process to get real-time feedback for tech [...]

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Tags: Customer Satisfaction · Surveys · Text Analytics · quality · text mining