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More Than Market Research - Gain The Information Advantage

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Entries Tagged as 'Sampling'

The One Question You Should Never Ask

December 21st, 2012 · 1 Comment

In 2013 NGMR Professionals Officially Retire the Profession Screener Question

Market research professionals certainly get attached to their survey questions. Much has been written about the hotly debated and supposed ‘Only Question You Ever Need to Ask’ (NPS). But rarely do market researchers think critically about the questions that are less important and asked simply out [...]

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Tags: Analytics · Market Research · Marketing research · NGMR · Sampling · Surveys · Uncategorized · next gen market research · tomhcanderson

LinkedIn Says Bye Bye to Market Researchers

March 26th, 2010 · 21 Comments

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

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Tags: #marketresearch #mr · Anderson Analytics · Foundation for Transparency in Offshoring · Linkedin · Market Research · Marketing research · Methods · NGMR · Off-Shoring · Offshoring Transparency · SNS · Sampling · Social Media · Social Media Marketing · Social networks · Surveys · Text Analytics · Tom H. C. Anderson · Web/Screen-Scraping · innovation · next gen market research · offshoring · quality