One more reason for text analytics
This sign at the register of the local CVS here in Ft. Lauderdale caught my eye. Luckily I had already eaten so I didn’t take them up on the offer.
I actually see this type of gaming and other techniques quite often in all kinds of customer satisfaction tracking programs especially in hospitality/travel industry and auto dealerships. We’ve actually done quite a bit of research trying to spot this type of moral hazard and it’s one of many reasons firms should not be relying solely on likert scales but also leveraging text analytics such as OdinText.