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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Entries Tagged as 'NPS'

Gaming Customer Satisfaction Ratings

November 15th, 2012 · 3 Comments

One more reason for text analytics
This sign at the register of the local CVS here in Ft. Lauderdale caught my eye. Luckily I had already eaten so I didn’t take them up on the offer.
I actually see this type of gaming and other techniques quite often in all kinds of customer satisfaction tracking programs especially [...]

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Tags: NPS · Odin Text · OdinText · Text Analytics · Uncategorized · text mining

Do You Know Where Social Data Comes From?

February 28th, 2012 · 6 Comments

What IS Social Media Analytics- Can we Agree?

Social Media Data is a commodity - Tools and approaches are not.
(Social Media Expert Interview Series Part 3 of 3 - Part 1, Part 2)
I just did a brief panel interview with Useful Social Media ahead of the Social Media Analytics Summit. We were asked four very interesting [...]

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Tags: Anderson Analytics · Conferences · Datamining · Interview · Kout · Linkedin · Marketing research · NPS · Odin Text · OdinText · Sentiment Analysis · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Text Analytics Summit · Twitter · facebook · text mining · tomhcanderson

Customer Satisfaction & Text Analytics

January 5th, 2011 · 4 Comments

What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Tags: Analytics · Anderson Analytics · CRM · Customer Satisfaction · Emotion · Market Research · Marketing research · NPS · OdinText · Sentiment · Surveys · Text Analytics · text mining