Text Analytics World Q&A
Those of you also interested in Text Analytics may want to check out this Q&A just posted by Tom Reamy of Text Analytics World. Tom asked me and Jeremy Bentley, CEO of SmartLogic, 5 questions about the future of text analytics:
Also, while traditionally most Text Analytics events have been here on the [...]
Entries Tagged as 'Conferences'
April 2nd, 2013 · No Comments
Text Analytics World Q&A
March 26th, 2013 · No Comments
Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]
Tags: Advertising Research Foundation · Anderson Analytics · Award · Conferences · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Text Analytics · Tom H. C. Anderson · next gen market research · text mining · tomhcanderson
February 26th, 2013 · No Comments
Big Data Experts on Hand for Q&A
A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics with Purpose: The Human Edge of Big Data and what’s unique about this event is that [...]
Tags: Anderson Analytics · Conferences · Datamining · Odin Text · OdinText · Sentiment Analysis · Text Analytics · Text Mining Guru · ama · american marketing association · text mining · tomhcanderson
November 15th, 2012 · No Comments
Several Impressive Nominations - Three Winners
Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.
This week at [...]
Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation
October 24th, 2012 · No Comments
Importance of Sentiment Analysis in Marketing Research Domain
It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]
Tags: Anderson Analytics · Conferences · Market Research · Marketing Research Guru · Marketing research · Natural Language Processing · Odin Text · OdinText · Sentiment Analysis · Sentiment Analysis Symposium · Text Analytics · Tom H. C. Anderson · seth grimes · text mining · tomhcanderson
October 3rd, 2012 · No Comments
The Future of Text Analytics
I look forward to participating in the closing panel on the future of text analytics at Text Analytics World in Boston tomorrow afternoon (agenda here).
This year Text Analytics world dove tailed with Predictive Analytics World event so should be a nice quantitative group.
Please come up and say hello if you’ll be [...]
Tags: Anderson Analytics · Conferences · Odin Text · OdinText · Predictive Analytics · Sentiment Analysis · Sentiment Analysis Symposium · Text Analytics · Text Analytics News · Text Analytics Summit · text mining · tomhcanderson
August 13th, 2012 · 6 Comments
Market Research Academics, Clients, and Suppliers,
It’s that time of year again when we look for nominations for the 2012 NGMR and EXPLOR Awards.
Winners will be honored at The Marketing Research Event in Boca Raton FL this November.
We encourage early submission. More information on how to nominate someone for the 2012 NGMR Award celebrating Innovation in [...]
May 22nd, 2012 · 1 Comment
In a more competitive event market, researchers still value innovation
What is Next Gen Market Research? Depending on who you talk to it may mean different things. Some like me think of advanced analytics and big data (both structured and unstructured), others might say gamification, neuroscience, social media monitoring, MROC’s or mobile.
Clients like P&G are beginning [...]
Tags: Analytics · Conferences · Datamining · Greenbook · Market Research · Marketing research · Odin Text · OdinText · Social Media · Text Analytics · innovation · next gen market research · text mining
May 14th, 2012 · 1 Comment
Does Convergence of Ad Media Require Convergence of Research?
For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...]
Tags: Advertising · Advertising Research Foundation · Anderson Analytics · Conferences · Market Research · Marketing research · NGMR · Odin Text · OdinText · Sentiment Analysis · Social Media · Text Analytics · arf · text mining