Tom H. C. Anderson - Next Gen Market Research

Data Privacy on the Web?
As part of the recent BAQMaR Conference in Ghent Belgium, 10 upcoming challenges to the market research industry were identified. Several of the speakers at the event were interviewed about what they thought about them.
One of the topics which I think will become increasingly important is privacy, especially as it relates [...]

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This Thursday I look forward to delivering the Key Note at The BAQMaR 2009 Conference in Belgium. The event will take place at the Ghent Marriott.
The 2009 BAQMaR Conference is an annual event that brings together industry executives in the field of quantitative (i.e. traditional marketing research and data mining) and qualitative marketing research. The [...]

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Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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To my pleasant surprise, the Foundation for Transparency in Offshoring, launched less than a week ago, has already received over 10 MR supplier company registrants and several dozens of client side researchers’ support.
I’ve been asked several times why the FTO was launched and what it stands for. While each of the board members have very [...]

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Tip Sheet
Just a little recap from the social media panel courtesy of the Stamford Advocate here. Also, Fred Wergles of SCIP was kind enough to put together the ‘Tip Sheet’ below summarizing some of the discussion/tools from the social media panel:

Tom H. C. Anderson’s Presentation:
http://www.tomhcanderson.com/wp-content/uploads/2009/10/AndersonAnalyticsEsomarOnline2009SNS.ppt
Darryl Ohrt’s Monitoring Tools:
http://delicious.com/deelorocks/ama
Brooke Aker’s Demos:
http://www.cogitomonitor.com/demo
http://expert1.expertsystem.us.com/essex
Fred Wergeles’ Monitoring Tools:
LinkedIn: [...]

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Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held [...]

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I had back to back conferences the past two weeks. Spoke on the importance of Transparency in Offshoring Market Research at the Conference on Quality at The Market Research Event (TMRE), and then on Marketing Research and Social Media at ESOMAR Online. It was also a pleasure to moderate the panel discussion between Sean Bruich [...]

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If you’re at The Marketing Research Event in Las Vegas please stop by Sumerlin F tomorrow, Monday at 10:20 to hear why Offshoring is such an important issue for us all!
 
 
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SOCIAL NETWORKS - THE BIG PLAYERS

Anderson Analytics‘ Tom H. C. Anderson talks to Daniel Shapero (Director of Enterprise Solutions, LinkedIn) and Sean Bruich (Monetization Analytics, Facebook)
This October in Chicago I will be moderating a keynote panel discussion entitled “Social Networks: The Big Players”. As a prelude to our discussion at the ESOMAR Online conference I’ve [...]

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Social Media Market Research Event

For those of you in Manhattan who are interested in what social media means for market research, I’ve been asked to take part in a panel discussion June 19th. There will be several qualitative researchers present who frequently investigate social network issues. I’ve been asked to take part in order to [...]

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