Tom H. C. Anderson - Next Gen Market Research

Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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The 2011 Next Gen Market Research Disruptive Innovation Winners
Thought Leadership:

Ipsos Loyalty (Wallet Allocation Rule)

Research Concept Deployment:

InsightExpress (Ignite Network)

Non-Traditional Provider (Big Data):

RapLeaf

Individual:

Dr. Bill MacElroy, Chairman, Socratic Technologies

Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]

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Text Analytics News Interviews
Text Analytics News just published another interview, this one with myself, IBM’s Craig Rhinehart, Diane Burley of MarkLogic and Kurtis Williams of Mindshare Technologies. I thought the questions were rather interesting, and our perspectives surprisingly similar in many ways.

While awareness of text analytics is now extremely high, I think we as an [...]

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Congratulations (Three New Categories)
Ahead of The Market Research Event (TMRE), The Next Gen Market Research Board of Directors and myself have been hard at work reading the many excellent nominations submitted for the 2011 NGMR Disruptive Innovation Awards. I would especially like to thank board members Jan Fager (Managing Director Swedish Marketing Federation), Michael Gadd [...]

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Sentiment Analysis Symposium West - Free Pass Contest
First I wanted to thank all those who responded to our call for speakers for the Sentiment Analysis Symposium to be held November 9 in San Francisco . We have finished reviewing the submissions and full agenda as well as the pre-event sessions have now been posted to [...]

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And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]

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Text Analytics Q&A and Quiz
Text Analytics News just posted an interesting Q&A with Dan Graham of Terradata and Catherine Van Zuylen of Attensity, and myself. We were asked how we got involved with text analytics, how our companies leverage the technology and what we think is next.
[Partial repost with permission from Text Analytics News]
Text Analytics [...]

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2nd Annual Conference January 18-19 Milan, Italy
The Merlien Institute programme committee for Qualitative Online 360 is currently looking for abstract submissions for our January 2012 conference to be submitted by no later than October 18.
For those of you not aware of Merelien Institute, I accepted an invitation to join their board of advisors in 2010 [...]

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Call for speakers, Sentiment Analysis research colloquium, Nov 8
The Sentiment Analysis Symposium has added a half-day sentiment analysis research session, Tuesday November 8, 2011 in San Francisco, preceding the November 9, applications-focused symposium.
The program committee is currently looking for presentation submissions through September 23.
Both academic and industry researchers are invited to propose a talk.
Presentations should [...]

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The Best of Text Goes West (Text Analytics in Silicon Valley)
For those of you following the Next Gen Market Research field of Text Analytics, the Text Analytics Summit has been a must attend event for text mining professionals. Typically held in Europe or on the East Coast (Boston MA.), this year Text Analytics News is [...]

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