Tom H. C. Anderson - More Than Market Research

I’m back in the office today after being up in Montreal for the ESOMAR Congress last week.
After speaking to Bob Lederer, who is the conference expert, I think I’ve developed my own strategy for how to maximize conference ROI.
1. Try to get in early attend workshops if possible
2. Don’t worry about attending too many of […]

[Read more →]

Quarter four has barely started and I’ve already committed to 3 conferences. Tomorrow morning I’ll be heading up to Montreal for the ESOMAR Annual Congress. I’ve been nominated for an award, so crossing my fingers.
At their last conference, ESOMAR Innovate, in Copenhagen I had heard good things from a client about one of the workshops […]

[Read more →]

Marketing News or Market Research Ads?
This morning I got the new copy of American Marketing Associations (AMA) Marketing News magazine in the mail. The cover once again was about the 2008 Honomichl 50. Damn, I thought, again? I’ve read about this list so many times already. Each time it seems to be split a different […]

[Read more →]

Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th

For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by […]

[Read more →]

Offline Marketing S*cks…how do you feel about offline/traditional market research?
Was having breakfast this morning in Copenhagen when I saw this guy. I asked for permission before taking the picture

He was attending the reboot2 conference. Loved the shirt. I may have a couple made up as well “Offline Market Research S*cks” and/or better yet […]

[Read more →]

I’ve been meeting with a few companies here in Southern Scandinavia this week. Have just one more meeting tomorrow and I’ll be heading back to the US until October when I’ll be here again on business.The other day I was in Gothenburg, Sweden and had a chance to meet with my friend at Zebra Advertising. […]

[Read more →]

I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!
My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from […]

[Read more →]

My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on Anderson Analytics text mining methodologies and I asked him how the conference was going so far. 
“Some of the interesting sessions yesterday included, Vicki Morwitz from […]

[Read more →]

Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being […]

[Read more →]

I’m in Copenhagen this week for the ESOMAR Innovate conference.
It’s actually been almost two years since I’ve been here in Denmark. You’ve got to love a country where it’s ok to drink beer at 8:00am and where your waitress at a four star restaurant suggest you start your lunch off with shots (schnapps of course). […]

[Read more →]