Tom H. C. Anderson - Next Gen Market Research

Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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Last week as part of a new series of posts on ‘Next Gen Market Research‘ I discussed Biometric Research with Anderson Analytics’ Ryan Brown. Today I’m posing some of the same questions to Gosia Skorek.
Gosia is currently working on Anderson Analytics’ psychological content analysis & emotional text analytics efforts. Along with her impressive academic background [...]

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As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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Market researchers need to have an educated opinion on the economic situation - Mine is more positive than most you’ve been hearing.
I was asked the other day by someone when, based on our market research, I thought the economic upturn was coming. This person wasn’t very familiar with market research, perhaps that’s why she asked [...]

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Anderson Analytics’ Tom H. C. Anderson and Holly Morrel Discuss Psychology in Marketing 

Dr. Holly Morrell
Senior Consultant Psychology
Anderson Analytics, LLC
Marketing Research isn’t just about statistics, it also very much about psychology. Expertise in the field of psychology is not useful only in qualitative research and survey design, but even some of Anderson Analytics’ more data driven [...]

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