Tom H. C. Anderson - More Than Market Research

Anderson Analytics’ Tom H. C. Anderson and Holly Morrel Discuss Psychology in Marketing 

Dr. Holly Morrell
Senior Consultant Psychology
Anderson Analytics, LLC
Marketing Research isn’t just about statistics, it also very much about psychology. Expertise in the field of psychology is not useful only in qualitative research and survey design, but even some of Anderson Analytics’ more data driven […]

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NINA = No Insights No Advantage
 
Daryl Travis
CEO Brandtrust
Last night I attended a MENG event where Daryl Travis, CEO of Brandtrust and Author of Emotional Branding, presented on “The Secret Lives of Consumer Insights - Where They Live, How to Find Them!”. The presentation was excellent.
Like Anderson Analytics, Brandtrust has been working on emotive research, and we […]

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