Tom H. C. Anderson - Next Gen Market Research

Part I: Marketing Gurus
Each year Anderson Analytics and MENG (Marketing Executives Networking Group) releases the Marketing Trends study results. We’ll be releasing results tomorrow, Tuesday the 2nd, and I will also share selected findings here on the blog over the next few days.

To start us off I thought I would share this year’s list of [...]

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Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]

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Adding a couple more tables today from the NGMR study which we will be releasing tomorrow. The Wall Street Journal, LinkedIn and Quirks seem to be our favorite business websites. Top 10 business websites among market researchers listed below.

I was happy but not surprised given the sample to see that this blog, Next Gen market [...]

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Today’s data table from the Next Gen Market Research Trends Survey being released this Thursday, with over 855 market researchers responding, is below. I think we all know market researchers like to read. Well here are the top 13 business books:

Good to Great

The Tipping Point

Blink

Blue Ocean Strategy

Outliers

Who Moved My Cheese

The 7 Habits of [...]

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Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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Grant McCracken and Tom H. C. Anderson Discuss Chief Culture Officers

Today I’m glad to have Grant McCracken back on the blog again to discuss his new book Chief Culture Officer: How to Create a Living Breathing Corporation. For those of you not familiar with Grant, he is an anthropologist and what I would call a [...]

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Stamford Connecticut is not only Market Research Capital but probably also Networking Capital of the US.

This morning I attended a talk at the Fairfield County Public Relations Association entitled “Networking: What Your Mother Didn’t Tell You”. The speaker, Richard Guha, is chairman emeritus of the Marketing Executives Networking Group (MENG), an organization I’ve been a [...]

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Last week I published a directory of Next Gen Market Research (NGMR) members who Tweet. Since then I’ve had many additional members ask to be listed, so will be posting a new updated larger list soon.
Today I’m posting a directory of those members who Blog. Again, while most of our members are market researchers, there [...]

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Next Gen Market Research (NGMR) Twitter Directory
Below is the new directory of Next Gen Market Researchers on Twitter. The Next Gen Market Research Group on LinkedIn is an invitation only Network of professionals interested in leveraging new media for insights. If you are a member of NGMR and would like to be listed, please visit [...]

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Writing today to wish you a Very Happy Birthday Guy!
Thank you for all your help and advice this past year. You’ve been a great inspiration to me in both blogging and tweeting.
@TomHCAnderson
[For those of you who haven't checked out Guys blog I highly recommend it. Especially his tips on blogging, Tweeting and LinkedIn.]
Tweet This [...]

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