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Entries Tagged as 'Marketing Guru'

Marketing Guru Don Peppers and Tom H. C. Anderson Discuss Segmentation, CRM and State of 1 to 1 Marketing

June 6th, 2008 · 2 Comments

Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]

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Tags: Anderson Analytics · Business Guru · CRM · Customer Satisfaction · Don Peppers · Interview · Market Research · Marketing · Marketing Guru · Segmentation · Tom H. C. Anderson

Anderson Analytics Text Analytics Talks - Summer 2008

May 23rd, 2008 · 1 Comment

Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to […]

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Tags: Anderson Analytics · Business Guru · Conferences · Market Research · Marketing · Marketing Guru · Methods · Networking · Text Analytics · Tom H. C. Anderson

The Art of Making People Feel Welcome – Who Comes First, Employees or the Customers?

May 7th, 2008 · 1 Comment

Business Guru Tom Peters, inspired by a book by the book Hostmanship: The Art of Making People Feel Welcome (by Jan Gunnarsson and Olle Blohm), wrote about focusing on employees rather than customers and in that way raising customer satisfaction (specifically in the hospitality industry).
Having worked with several clients in the hospitality industry in the […]

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Tags: Branding · Business Guru · Loyalty Marketing · Marketing · Marketing Guru · Strategy

Seth Godin’s Passion and Pop Curves

May 6th, 2008 · No Comments

Seth Godin’s Passion and Pop Curves
Perhaps Seth is right? Perhaps viewing our population this way would be more accurate and create more interesting products? What do you think?

Until recently I think we would all have had to focus our work on the pop curve. Though now, with the targeting of category leaders to influence the market via CGM/SNS becoming more popular, perhaps we’ll have more opportunities to conduct research projects among just the “Passionate”. Once you get the passionate on your side as evangelists, going after the pop-market (perhaps with a second product) may be a new popular online marketing strategy.

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Tags: Business Guru · Market Research · Marketing Guru · Segmentation · Strategy · seth godin

Stop-Loss Director, Kimberly Peirce and Tom H. C. Anderson discuss the Movie and Online Youth Marketing

April 14th, 2008 · 1 Comment

Stop-Loss Director, Kimberly Peirce and Tom H. C. Anderson discuss the Movie and Online Youth Marketing
 
Kimberly Peirce
Movie Director
As you may know I’ve been doing some comparative analysis between the four movies targeting the 18-24 year old demographic that opened last week (Stop-Loss, 21, Superhero Movie, and Run Fat Boy Run). Anderson Analytics’ research among GenX2Z […]

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Tags: Advertising · Business Guru · GenX2Z · Interview · Kimberly Peirce · Marketing · Marketing Guru · SNS · Strategy · Tom H. C. Anderson

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson talk about Data Mining, Text Mining, Web 2.0, and Market Research

March 29th, 2008 · No Comments

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)
 
Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and […]

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Tags: Academia · Analytics · Anderson Analytics · Business Guru · CMO · Gregory Piatetsky-Shapiro · Interview · KDNuggets · Marketing · Marketing Guru · Methods · Networking · Off-Shoring · SNS · Segmentation · Strategy · Text Analytics · Tom H. C. Anderson