Tom H. C. Anderson - Next Gen Market Research

Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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Ford’s Scott Monty and I Discuss Social Media - Next Gen Market Research Guru Interview #17
I was introduced to Scott Monty last year and since then he has been one whose online activity I make a note of paying special attention to. For those of you not familiar with Scott, in the realm of social [...]

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Check back this coming Monday when I’ll be talking to one of the most well respected social media experts around.

Can anyone guess who it is?
@TomHCAnderson
 

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Diane Hessan of Communispace speaks to Tom H. C. Anderson about Next Gen Research, innovation and the recent sale to Omnicom
Tom: Your company recently received the agency side NGMR Disruptive Innovation Award at the TMRE. You’ve certainly played a big role in what I’ve been calling Next Gen Market Research. The term “MROC” (Market Research [...]

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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Introducing NGMR’s Disruptive Innovator Award Finalists
As anyone who follows this blog already knows, at IIR’s The Market Research Event (TMRE) in San Diego next week on Tuesday November 9, NGMR will present the first annual “Disruptive Innovator” awards celebrating progress-by-force in research.
Disruptive innovation is a concept that sounds intimidating because it is intimidating.
Change isn’t easy [...]

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NGMR Member Brian F. Singh, Founder and Managing Director of ZINC Research in Calgary Canada has just submitted 3 NGMR memes for the competition.

Thanks Brian!
Still waiting for someone to submit female version of world’s coolest market researcher…
@TomHCAnderson
 

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Two New Mr. NGMR Meme Submissions - Stay Curious My Friends
Thank you Jeffrey Morton, PRC, Manager Market and Customer Analysis, Joint Commission Resources/Joint Commission International, for submitting these Friday NGMR Meme’s in the “Stay Curious, My Friend” (Mr. NGMR - World’s Coolest Market Researcher) genre:

Great stuff.
Now we need someone to submit a couple of ‘World’s [...]

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Twitter Aggregation For Text Analytics and Data Mining Professionals
Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - [...]

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Amusing to me to see few businesses following the follow back etiquette on Twitter that Guy Kawasaki has advocated. A missed opportunity in increasing # of followers an to be courteous to your customers.
Plus with text analytics tools it even gives you the opportunity to listen in on and understand your fans better. Hello! Probably [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss retail sales forecasting

In Saturday’s post Eli Goldratt and I spoke broadly about economics and globalization and how that will effect marketing. Today I ask him a few question about his most recent project, investigating retail. Eli points out how bad marketing is at forecasting… (Post [...]

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