Tom H. C. Anderson - Next Gen Market Research™

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis
Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading as [...]

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Coke Says No Boost from Social Buzz – Should You Care?
Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.
No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.
Here’s [...]

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2012 Most Read NGMR Blog Posts

From Text Analytics to Market Research Awards and Predictions, 2012 was a busy year within the Next Gen Market Research community. Below are the 15 most popular blog posts of the year in rank order.

Practical Sentiment Analysis and Lies
The Year of Text Analytics
Next Gen Market Research C-Suite Predictions
Text Analysis of [...]

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Scientific Text Analysis of 2012 Debates Explains why Obama’s Style May have Out-performed Romney’s

Following up on this weekend’s analysis of the first two presidential debates we added yesterday’s final debate to the analysis. General consensus among viewers and pundits alike seems to be that Romney performed better than expected in the first debate, and Obama [...]

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Looking at Text Analytics by Area of Expertise
(Thoughts from Sentiment Analytics Symposium 2012)

Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem - the input is the problem - but you can’t avoid it, IT IS the future, and I’m very optimistic about it!
Professor Bing Liu started off the Sentiment Analytics Symposium [...]

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Free Social Media and Text Analytics Webinar Discussion

This Wednesday at 2:00EST I’ve agreed to take part in a social analytics webinar. The webinar is free and I understand space is limited and there are already about 500 registrations.
While the discussion will be broad we’ll be saving room for audience Q&A and I hope we’ll get [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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NGMR Text Analytics Predictions for 2012

Though I’ve been posting predictions all week I haven’t made any myself yet. Today I added my own prediction (at the bottom of this post). I wrote it before reading any of the others I received.
Looking over all the thoughtful prognostications from the ‘who’s who of text analytics’ below, while [...]

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Sentiment Analysis Symposium West - Free Pass Contest
First I wanted to thank all those who responded to our call for speakers for the Sentiment Analysis Symposium to be held November 9 in San Francisco . We have finished reviewing the submissions and full agenda as well as the pre-event sessions have now been posted to [...]

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