Tom H. C. Anderson - Next Gen Market Research™

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis
Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading as [...]

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Stop Apologizing for the Size of Your Data!

This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]

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Coke Says No Boost from Social Buzz – Should You Care?
Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.
No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.
Here’s [...]

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And what it says about our profession

There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while “low [...]

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Big Data Experts on Hand for Q&A
A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics with Purpose: The Human Edge of Big Data and what’s unique about this event is that [...]

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Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo
[Re-posted from OdinText.com Blog]
Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS, Clarabridge and Attensity last week in both the ‘Go to Market Strength’ and ‘Customer Experience Strength’ Quadrants of the 2013 Text Analytics Victory Index Report.
The Customer Experience Strength category [...]

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Text Analytics News - What NASA and OdinText Have in Common

This year I participated on the closing panel at the Text Analytics Summit in Boston. The most interesting presentation at the event was one given by NASA’s Ashok Srivastava on how they are using text analytics to make air travel safer in the US, and [...]

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Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

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Scientific Text Analysis of 2012 Debates Explains why Obama’s Style May have Out-performed Romney’s

Following up on this weekend’s analysis of the first two presidential debates we added yesterday’s final debate to the analysis. General consensus among viewers and pundits alike seems to be that Romney performed better than expected in the first debate, and Obama [...]

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