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Entries Tagged as 'Sentiment Analysis'

Next Generation Text Analytics in Survey Research

October 22nd, 2014 · No Comments

Selecting the Best Text Analytics Software and Interview with OdinText Founder Tom H. C. Anderson

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Tags: Anderson Analytics · Next Generation Text Analytics · Odin Text · OdinText · Sentiment Analysis · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Tom H. C. Anderson · text mining · tomhcanderson

Text Analytics Remains an Opportunity

May 14th, 2014 · No Comments

Text Analytics, Natural Language Processing, NLP, Text Mining, Attensity, Clarabridge, SPSS, IBM, SAS, Unstructured Data, Text Analytics ROI, Sentiment Analysis

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Tags: Sentiment Analysis · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · Useful Business Analytics Summit · text mining

The N in Text Analytics: Text Mining with Different Sample Sizes

April 24th, 2014 · No Comments

What’s the process for optimally using text analytics with survey verbatim responses?
Is there a minimal sample size this makes sense for?
Is it better suited for tracking studies rather than one-off surveys?

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Tags: #marketresearch #mr · #mrx · Anderson Analytics · Interview · Market Research · Marketing research · Odin Text · OdinText · Sentiment Analysis · Surveys · Text Analysis · Text Analytics · Uncategorized · text mining

Text Analytics 2014: Breakthrough Analytics

April 24th, 2014 · No Comments

[Interview Reposted with Permission From Seth Grimes' Breakthrough Analysis]

I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014.
To gather background material for the article, and for my forth-coming report Text Analytics 2014: User Perspectives on Solutions and Providers (which should be out [...]

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Tags: Interview · Sentiment Analysis · Sentiment Analysis Symposium · Text Analysis · Text Mining Guru · Uncategorized · seth grimes · text mining

The Future of Market Research

February 26th, 2014 · 1 Comment

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson