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Entries Tagged as 'Sentiment Analysis'

The Future of Market Research

February 26th, 2014 · No Comments

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson

Text Analytics World 2014

February 20th, 2014 · No Comments

OdinText Sponsor of Text Analytics World 2014

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Tags: Sentiment Analysis · Sentiment Analysis Symposium · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · Text Analytics World · Uncategorized · seth grimes · text mining

Text Analytics with Six Sigma

May 9th, 2013 · No Comments

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis
Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading as [...]

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Tags: Odin Text · OdinText · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Six Sigma · Text Analysis · Text Analytics · Text Analytics Summit · seth grimes · text mining

Big Data 100 - My Data is Bigger Than Yours!

April 15th, 2013 · No Comments

Stop Apologizing for the Size of Your Data!

This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]

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Tags: Award · Big Data · Market Research · Mid Data · Sentiment Analysis · Text Analysis · Text Analytics · Tom H. C. Anderson · Twitter · Uncategorized · text mining · tomhcanderson

Is Social Media Worthy of Text Analysis?

April 9th, 2013 · No Comments

Coke Says No Boost from Social Buzz – Should You Care?
Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.
No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.
Here’s [...]

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Tags: Market Research · Odin Text · OdinText · Predictive Analytics · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Social Analytics · Social Media · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Summit · Text Analytics World · Twitter · Uncategorized · social-media analytics · text mining