many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
Entries Tagged as 'NGMR'
February 26th, 2014 · No Comments
Tags: Best Marketing Research · Big Data · Greenbook · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing research · NGMR · Neuroscience · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Media Monitoring · Text Analysis · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · ama · american marketing association · innovation · next gen market research · social-media analytics · tomhcanderson
September 24th, 2013 · No Comments
The 2013 NGMR Award Nominees are currently being considered across three categories by the Judging Committee. Below are the finalists.
Join us at The Market Research Event for the award ceremony and a panel discussion with the winners on the future of market research.
Andrew Reid, Founder & President Vision Critical
Bob Lederer, Editor & [...]
April 22nd, 2013 · No Comments
Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals
Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data Science groups on LinkedIn with at least 7,000 members. He found that even though membership is strict and we have a zero [...]
Tags: Analytics · Big Data · Gregory Piatetsky-Shapiro · Influence · KDNuggets · Linkedin · Market Research · Marketing research · NGMR · NGMR Award · Networking · Text Analysis · Text Analytics · klout · next gen market research · text mining
April 8th, 2013 · No Comments
Are there multiple answers to every question?
There are several simple ‘order of operations’ problems (memes) circulating on Facebook currently. This past weekend I saw this one “6-1×0+2÷2=?”. Over 2,500 people had answered it, 624 had liked it and 243 had shared it. Interestingly I noticed at least half of people have forgotten their order of [...]
Tags: Linkedin · Marketing research · NGMR · Qualitative · Quantitative · Social Analytics · Social Media · Twitter · Uncategorized · facebook · meme · next gen market research · social-media analytics
March 26th, 2013 · No Comments
Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]
Tags: Advertising Research Foundation · Anderson Analytics · Award · Conferences · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Text Analytics · Tom H. C. Anderson · next gen market research · text mining · tomhcanderson
January 29th, 2013 · No Comments
Two weeks ago, I told you I planned to do a series of interviews with the 10 most influential people in social media I could find. Doing an interview with 10 people, even a relatively short/fun one, takes a lot more time than I thought. I’m really an unstructured data analyst during the day and [...]
Tags: Anderson Analytics · Guy Kawasaki · Influence · Interview · Kout · Linkedin · Marketing Guru · NGMR · Networking · Odin Text · OdinText · SEO · Scott Monty · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Tom H. C. Anderson · Twitter · facebook · social-media analytics · text mining · tomhcanderson
December 21st, 2012 · 1 Comment
In 2013 NGMR Professionals Officially Retire the Profession Screener Question
Market research professionals certainly get attached to their survey questions. Much has been written about the hotly debated and supposed ‘Only Question You Ever Need to Ask’ (NPS). But rarely do market researchers think critically about the questions that are less important and asked simply out [...]
November 15th, 2012 · No Comments
Several Impressive Nominations - Three Winners
Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.
This week at [...]
Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation
August 13th, 2012 · 6 Comments
Market Research Academics, Clients, and Suppliers,
It’s that time of year again when we look for nominations for the 2012 NGMR and EXPLOR Awards.
Winners will be honored at The Marketing Research Event in Boca Raton FL this November.
We encourage early submission. More information on how to nominate someone for the 2012 NGMR Award celebrating Innovation in [...]