Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]
Entries Tagged as 'NGMR'
A Next Gen Marketing Research Entrepreneur
January 23rd, 2012 · 1 Comment
Tags: Interview · Market Research · Marketing Research Awards · Marketing research · NGMR · Surveys · ama · american marketing association
2012 Research Predictions (The NGMR Twiteratti)
January 1st, 2012 · 7 Comments
2012 Next Gen Market Research Predictions - Part I
Last week I put out the word that I was looking for a few industry predictions for 2012. As it turns out response was so great (Looks like I’ve already received over 50) that I’ve decided to break them out into multiple posts.
Today I’m posting the 2012 [...]
Tags: Marketing research · NGMR · NGMR Predictions · Uncategorized · next gen market research
Making Market Research COOL (again)?
December 28th, 2011 · 1 Comment
A talk with BAQMaR’s Tom De Ruyck
After the annual BAQMaR conference I asked my friend Tom De Ruyck, who is a co-founder of the organization and serves as its President, a few questions about BAQMaR and his thoughts on Next Gen Market Research. Tom is also Head of Research Communities at Belgian research firm InSites [...]
Tags: BAQMAR · Coolest Market Researcher · Foundation for Transparency in Offshoring · Interview · Market Research · Marketing research · NGMR · Uncategorized · ama · american marketing association · next gen market research
ROI of Social Media Mix
December 12th, 2011 · 5 Comments
Top Market Researcher Twitter Contest
This week ResearchLive Magazine which I believe is affiliated with the UK Market Research Organization (MRS), together with Jon Puleston of research firm GMI, is hosting a Twitter contest among market researchers. I was one of 20 market researchers nominated as the most active tweeting about marketing research. If you are [...]
Tags: Anderson Analytics · Branding · Influence · Linkedin · MRS · Market Research · Marketing Research Awards · Marketing research · NGMR · Odin Text · OdinText · SEO · Social Media · Social Media Marketing · Social networks · Text Analytics · Tom H. C. Anderson · Top Market Research · Uncategorized · blogging · next gen market research · text mining · tomhcanderson
A Networking 365 x 7 Tip
November 22nd, 2011 · 8 Comments
To Recruiters and Next Gen Market Research Job Seekers in my Network
It’s late November, conference season is over, and so I’m glad to be back in the office with nothing to concentrate on but work. Looking at my recent collection of lanyards I sometimes wonder about the ROI of conferences I attend. I know I’ve [...]
Tags: Linkedin · MENG · Market Research · Marketing research · NGMR · Networking · Social Media · Text Analytics · Tom H. C. Anderson · Twitter · Uncategorized · facebook · next gen market research · text mining · tomhcanderson
2011 NGMR Disruptive Innovation Finalists
October 24th, 2011 · 6 Comments
Congratulations (Three New Categories)
Ahead of The Market Research Event (TMRE), The Next Gen Market Research Board of Directors and myself have been hard at work reading the many excellent nominations submitted for the 2011 NGMR Disruptive Innovation Awards. I would especially like to thank board members Jan Fager (Managing Director Swedish Marketing Federation), Michael Gadd [...]
Tags: Anderson Analytics · Awards · Conferences · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Top Market Research · innovation · next gen market research · tomhcanderson
First NGMR Stamford MeetUp
September 29th, 2011 · 2 Comments
And I thought I knew a lot about about social media…
I’ve received a few emails from folks who couldn’t make it to the Crab Shell in Stamford CT last night for NGMR’s first MeetUp, asking how it was. To be honest I had absolutely no expectations to begin with. If 3-5 would have shown up [...]
Tags: Conferences · Just for Fun · Market Research · Marketing research · Meetup · NGMR · Networking · Social Media · Uncategorized · next gen market research · tomhcanderson
Market Research Award Deadline Extension
August 31st, 2011 · 1 Comment
Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]
Tags: Awards · Conferences · Datamining · EXPLOR · IIR · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Text Analytics · Top Market Research · innovation · next gen market research · text mining · tomhcanderson
Social Media and Next Gen Market Research with MRA
August 29th, 2011 · 4 Comments
Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.
If you missed part one of the interview which [...]
Tags: Anderson Analytics · Business Guru · Datamining · Guy Kawasaki · Interview · Jack Trout · Linkedin · Market Research · Market Research Guru · Marketing Guru · Marketing research · NGMR · OdinText · Social Media · Social Media Guru · Social Media Marketing · Text Analytics · Tom H. C. Anderson · Twitter · facebook · mra · seth godin · text mining · tomhcanderson
Stamford CT NGMR MeetUp
August 15th, 2011 · 1 Comment
Fairfield County Marketing Researcher Happy Hour
Several of the NGMR local subgroups have had and/or talked about having actual local Meetups. The Fairfield County NGMR Subgroup is no exception. Thanks in no small part to AJ Keirans of pureprofile we’re finally going to meet.
AJ has called the Crab Shell in Stamford CT, and let them know [...]
Tags: Conferences · Market Research · Marketing research · Meetup · NGMR · Networking · Uncategorized · next gen market research · tomhcanderson
TMRE Free Pass Winner Announced
August 10th, 2011 · 3 Comments
UPDATED: Scroll to bottom of this post for winner and quiz answers
I’ve closed contest entries into the NGMR Quiz for The Market Research Event giveaway.
Entries are now being tabulated. Please check back this afternoon at 4:30pm EST when I announce the answers and the winner.
Others interested in attending TMRE may use Code:TMRE11NGMR to get a twenty [...]
Tags: Anderson Analytics · Conferences · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Text Analytics · Tom H. C. Anderson · Uncategorized · innovation · next gen market research · text mining · tomhcanderson

















































