Tom H. C. Anderson - Next Gen Market Research™

Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals
Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data Science groups on LinkedIn with at least 7,000 members. He found that even though membership is strict and we have a zero [...]

[Read more →]

Are there multiple answers to every question?
There are several simple ‘order of operations’ problems (memes) circulating on Facebook currently. This past weekend I saw this one “6-1×0+2÷2=?”. Over 2,500 people had answered it, 624 had liked it and 243 had shared it. Interestingly I noticed at least half of people have forgotten their order of [...]

[Read more →]

Just writing today to thank RLF for the kind words and thoughtful Ginny Valentine Award ceremony last week in New York. I was both honored and humbled to be recognized together with several great research colleagues. I’m pleased that so many fellow researchers have found the Next Gen Market Research Group as useful as I [...]

[Read more →]

In 2013 NGMR Professionals Officially Retire the Profession Screener Question

Market research professionals certainly get attached to their survey questions. Much has been written about the hotly debated and supposed ‘Only Question You Ever Need to Ask’ (NPS). But rarely do market researchers think critically about the questions that are less important and asked simply out [...]

[Read more →]

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

[Read more →]

Market Research Academics, Clients, and Suppliers,
It’s that time of year again when we look for nominations for the 2012 NGMR and EXPLOR Awards.
Winners will be honored at The Marketing Research Event in Boca Raton FL this November.
We encourage early submission. More information on how to nominate someone for the 2012 NGMR Award celebrating Innovation in [...]

[Read more →]

Does Convergence of Ad Media Require Convergence of Research?
For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...]

[Read more →]

Are you a marketing researcher half way between NYC and Boston?
Fairfield County CT and Westchester County NY is the gold coast of marketing research, yet there are few if any marketing research events in our area.
Last year we held the first NGMR Meetup as a way for the research community in our area to get [...]

[Read more →]

What is your research type?
Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped [...]

[Read more →]