Tom H. C. Anderson - Next Gen Market Research

Who influences you most on Social Media?

I think occasionally it’s good for market researchers to stop and listen to what the marketers have to say. So I’m planning to reach out to a few of my most influential ‘social media friends’ for an NGMR blog interview.
I’m thinking of folks who are really influential about social [...]

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Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

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Almost 1 year before the 2012 election, politicians are seeking ways to better connect and influence voters

Next Gen Market Researchers crossing the research only boundary into strategic action…
With November 11th around the corner, and the 2012 election just a year away, those interested in the intersection of research, social media and politics should find today’s [...]

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Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

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Ford’s Scott Monty and I Discuss Social Media - Next Gen Market Research Guru Interview #17
I was introduced to Scott Monty last year and since then he has been one whose online activity I make a note of paying special attention to. For those of you not familiar with Scott, in the realm of social [...]

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Check back this coming Monday when I’ll be talking to one of the most well respected social media experts around.

Can anyone guess who it is?
@TomHCAnderson
 

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The Next Gen Market Research (NGMR) “Make Research Meme-ingful” contest which invited NGMR members to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts by creating their own research related Internet Meme’s.
Last week NGMR members voted on their favorites in an online tournament style survey hosted [...]

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Interview on Influence with Social Media Citizens
I was interviewed by Giedrius Ivanauskas on behalf of both Social Media Citizens and Social Marketing Forum earlier today. I found his questions rather interesting, as they’re not the type of things I typically get asked by market researchers. It was sort of interesting thinking about the questions both [...]

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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What Next Gen Researchers can learn from Guy Kawasaki
Even though I get several requests, I hardly ever promote books or other products here on the NGMR blog. I will make an exception from time to time. One of our 10,000+ NGMR members in particular, Guy Kawasaki, though not an active participant in our LinkedIn discussion [...]

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10 Tips MR Blogger Tips & Interview with MRIA’s Vue Magazine
In an interview with Canada’s MRIA for this month’s issue of Vue Magazine they asked me if I could provide some tips for aspiring marketing research bloggers. If interested you can read the rest of the interview about why I blog etc. below. As for [...]

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