Tom H. C. Anderson - More Than Market Research

 
Heading to my local Starbucks this morning I was shocked to see a very long line. Are they giving out free coffee? Even if they were, the line wouldn’t be this long.
The line was actually for the AT&T store next door. I had forgotten that today the new iPhone 3G went on sale. My wife was […]

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Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th

For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by […]

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I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would […]

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Barriers to entry just as important today as they were over 500 years ago
 
Glimmingehus Skane Sweden
I drove by Glimmingehus the other day and decided to stop in briefly. It’s not very spectacular as far as castles go but it has a few other characteristics which make it very unique. Other than being one of the […]

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Offline Marketing S*cks…how do you feel about offline/traditional market research?
Was having breakfast this morning in Copenhagen when I saw this guy. I asked for permission before taking the picture

He was attending the reboot2 conference. Loved the shirt. I may have a couple made up as well “Offline Market Research S*cks” and/or better yet […]

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I’ve been meeting with a few companies here in Southern Scandinavia this week. Have just one more meeting tomorrow and I’ll be heading back to the US until October when I’ll be here again on business.The other day I was in Gothenburg, Sweden and had a chance to meet with my friend at Zebra Advertising. […]

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I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!
My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from […]

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Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being […]

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50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our […]

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Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]

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