Tom H. C. Anderson - Next Gen Market Research

NGMR Meme - Market Researchers Should be DJ’s
Today’s NGMR Meme is a corporate submission from my favorite Belgian Firm, Insites Consulting. Submitted on behalf of Insites by DJ and Senior R&D Manager Tom De Ruyck, and designer Joris Docx, this meme advocates the idea that today’s researchers need to know more than methodology, they also [...]

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Market Research Video Meme
Reminding us that market researchers need to be good marketers as well…

Today we have two firsts in the series of NGMR market research memes. Jon Leiman, Editor of SURVEY Magazine and owner/founder of MRB, has submitted the first video meme. Also, it is the first branded meme. Therefore, as it is a [...]

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Social Network Experiment With Expected Results - Social Media Converging on the ‘Most Popular’ Common Denominator
A couple of weeks ago when LinkedIn launched its new group user interface (UI), most of the moderators of larger LinkedIn Groups, including myself were extremely disappointed. Unlike professional discussion boards of the past where discussion threads had a longer [...]

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Habit Changer - Using customer feedback to build and improve products

There are a lot more companies out there offering ‘intelligence’ services not just to other companies, but now even to individuals. I’m using the definition of ‘intelligence’ as in Business Intelligence (BI) somewhat broadly now, but it is an area of interest to me, and [...]

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Pamela Anderson teaches us about eye tracking - Who said market research can’t be sexy?

Because Pamela Anderson sometimes gets mixed up in Anderson Analytics’ social media SEO data, I happened on a blog post the other day that used her image as an example of eye tracking and heat map technology (see two images below).

I’ve tried [...]

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