Tom H. C. Anderson - More Than Market Research

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Entries Tagged as 'Marketing'

Crossing the iPhone Line to Get a Starbucks

July 11th, 2008 · No Comments

 
Heading to my local Starbucks this morning I was shocked to see a very long line. Are they giving out free coffee? Even if they were, the line wouldn’t be this long.
The line was actually for the AT&T store next door. I had forgotten that today the new iPhone 3G went on sale. My wife was […]

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Tags: Marketing · Tom H. C. Anderson · Uncategorized

Special SCIP Event on Text Mining at University of Connecticut

July 5th, 2008 · 1 Comment

Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th

For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by […]

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Tags: Academia · Analytics · Anderson Analytics · CGM · Competitive Intelligence · Conferences · Market Research · Marketing · Text Analytics · Tom H. C. Anderson

Gay Vodka?

June 29th, 2008 · 5 Comments

I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would […]

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Tags: Advertising · Branding · Marketing · Packaging · Promotion · Segmentation

Murder Holes - Has Your Company Installed Any Lately?

June 28th, 2008 · 1 Comment

Barriers to entry just as important today as they were over 500 years ago
 
Glimmingehus Skane Sweden
I drove by Glimmingehus the other day and decided to stop in briefly. It’s not very spectacular as far as castles go but it has a few other characteristics which make it very unique. Other than being one of the […]

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Tags: Competitive Intelligence · Marketing · Strategy · Tom H. C. Anderson · Uncategorized

Does Traditional Market Research S*ck?

June 27th, 2008 · 1 Comment

Offline Marketing S*cks…how do you feel about offline/traditional market research?
Was having breakfast this morning in Copenhagen when I saw this guy. I asked for permission before taking the picture

He was attending the reboot2 conference. Loved the shirt. I may have a couple made up as well “Offline Market Research S*cks” and/or better yet […]

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Tags: Conferences · Market Research · Marketing · Tom H. C. Anderson · Uncategorized · web 3.0

Nordic Consumer Insights Innovation and Inspiration

June 26th, 2008 · No Comments

I’ve been meeting with a few companies here in Southern Scandinavia this week. Have just one more meeting tomorrow and I’ll be heading back to the US until October when I’ll be here again on business.The other day I was in Gothenburg, Sweden and had a chance to meet with my friend at Zebra Advertising. […]

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Tags: Advertising · Anderson Analytics · Conferences · Market Research · Marketing · Tom H. C. Anderson · Uncategorized · global market research

Anderson Analytics Paper Nominated for ESOMAR Excellence Award

June 19th, 2008 · 1 Comment

I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!
My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from […]

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Tags: Analytics · Anderson Analytics · CGM · Conferences · Customer Satisfaction · Market Research · Marketing · Text Analytics · Tom H. C. Anderson

First Day Update from ESOMAR Innovate

June 17th, 2008 · 2 Comments

Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being […]

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Tags: Anderson Analytics · Conferences · GenX2Z · Market Research · Marketing · Methods · Strategy · Tom H. C. Anderson

Edsel Turns 50! (Understanding the Customer)

June 9th, 2008 · 2 Comments

 
50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our […]

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Tags: Anderson Analytics · CRM · Customer Satisfaction · Market Research · Marketing · PR · Price · Promotion · Tom H. C. Anderson · quality

Marketing Guru Don Peppers and Tom H. C. Anderson Discuss Segmentation, CRM and State of 1 to 1 Marketing

June 6th, 2008 · 2 Comments

Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]

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Tags: Anderson Analytics · Business Guru · CRM · Customer Satisfaction · Don Peppers · Interview · Market Research · Marketing · Marketing Guru · Segmentation · Tom H. C. Anderson