Tom H. C. Anderson - Next Gen Market Research

Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Two Tips for Successful Social Media Campaigns

I’m a bit behind on blog posts with all the traveling I’ve been doing lately. I had been meaning to post about social media and politics closer to election day, but better late than never.
A few months ago I was asked to help out with a couple of local [...]

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Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held [...]

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Social Media Marketing Must Contain Value

Today I’m talking to Technology, Media & Entertainment Consultant and Host of MediaBytes, Shelly Palmer. I became aware of Shelly after one of our studies was covered in his Media Bytes Vlog. His use of video as a marketing and communications tool is second only to his ability to leverage [...]

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Microsoft vs. Google - OR IS IT - Google vs. Facebook, MySpace, LinkedIn and Twitter?
Today Microsoft officially launched their new search engine Bing which is supposed to compete with Google. If you’ve followed this in AdAge you know there will be an $80-$100 mm ad campaign accompanying the launch.
I checked out Bing earlier this week [...]

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Today Alltop announced version 3.0. Alltop is an RSS aggregating site, “like a digital news rack” which organizes sites according to topics. There are several interesting topics, and a couple of months ago Guy Kawasaki was good enough to add one for Marketing Research here http://market-research.alltop.com/
The primary feature of version 3.0 is the ability for [...]

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Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Yesterday Facebook today LinkedIn
Yesterday I posted about Facebook changing the rules without notice, ending the polling function and deleting the polling data we had paid for in our account. (We still haven’t heard back from Facebook CS).
Last night LinkedIn did something similar, though arguably less significant. If you were visiting the Next Gen Market [...]

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Anderson Analytics Marketing Guru Round Table Discussion, with David M. Scott
Market researchers are often in a great position to provide good PR for their clients. However often the resulting press release gets watered down to cover uninteresting detail about the company product or agenda. Do today’s corporate PR/Communications people think they are Advertisers? Perhaps that’s [...]

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