Tom H. C. Anderson - Next Gen Market Research

Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Research Radio Launches Tomorrow!
During the past two weeks one of the most popular discussion threads within the Next Gen Market Research (NGMR) group on LinkedIn was entitled “TV Show About Market Research?“. NGMR members were discussing what a television show about marketing research might look like. Would it be a sitcom, a reality show, a [...]

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Two Tips for Successful Social Media Campaigns

I’m a bit behind on blog posts with all the traveling I’ve been doing lately. I had been meaning to post about social media and politics closer to election day, but better late than never.
A few months ago I was asked to help out with a couple of local [...]

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Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held [...]

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