Tom H. C. Anderson - Next Gen Market Research

Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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Ford’s Scott Monty and I Discuss Social Media - Next Gen Market Research Guru Interview #17
I was introduced to Scott Monty last year and since then he has been one whose online activity I make a note of paying special attention to. For those of you not familiar with Scott, in the realm of social [...]

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Big Data, Text Analytics and Privacy
Today as part of the Next Gen Market Research Guru series, I’m interviewing Jeff Jonas. Jeff is IBM Distinguished Engineer and Chief Scientist IBM Entity Analytics. For a quick background on Jeff check out Tuesdays post where I posted an interesting video highlighting some of Jeff’s ideas on Big Open [...]

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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What Next Gen Researchers can learn from Guy Kawasaki
Even though I get several requests, I hardly ever promote books or other products here on the NGMR blog. I will make an exception from time to time. One of our 10,000+ NGMR members in particular, Guy Kawasaki, though not an active participant in our LinkedIn discussion [...]

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The Last Blog Post:
If you had one last blog post to write, what would you say?
Better yet, if several respected marketing bloggers secretly agreed to take one moment to share their last thoughts with the world…at the exact same time…without prior warning…what would it look like?
This recent request, inspired by the ideas of Randy Pausch [...]

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Anderson Analytics’ Tom H. C. Anderson speaks with Seth Grimes about text mining

If you know of text analytics you know of Seth Grimes, he is a true Text Analytics Guru. While I may know everything there is to know about text analytics in market research, Seth’s knowledge is far broader encompassing all of Business intelligence [...]

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Amusing to me to see few businesses following the follow back etiquette on Twitter that Guy Kawasaki has advocated. A missed opportunity in increasing # of followers an to be courteous to your customers.
Plus with text analytics tools it even gives you the opportunity to listen in on and understand your fans better. Hello! Probably [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss retail sales forecasting

In Saturday’s post Eli Goldratt and I spoke broadly about economics and globalization and how that will effect marketing. Today I ask him a few question about his most recent project, investigating retail. Eli points out how bad marketing is at forecasting… (Post [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss globalization and the world economy

Thursday Eli Goldratt and I spoke a bit about offshoring, and yesterday we spoke about analytical thinking, today we move on to discuss the recent recession (assuming that there was a recession), and more importantly what is to come. What does globalization [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

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