Tom H. C. Anderson - More Than Market Research

Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]

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Happy Memorial Day Weekend!
In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.
With the increased interest in text analytics most of our talks this summer will focus on how to […]

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I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Joshua asked us a few interesting questions about Text Analytics/Text Mining. I’ve posted the Text Analytics News summary of the […]

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Business Guru Tom Peters, inspired by a book by the book Hostmanship: The Art of Making People Feel Welcome (by Jan Gunnarsson and Olle Blohm), wrote about focusing on employees rather than customers and in that way raising customer satisfaction (specifically in the hospitality industry).
Having worked with several clients in the hospitality industry in the […]

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Seth Godin’s Passion and Pop Curves
Perhaps Seth is right? Perhaps viewing our population this way would be more accurate and create more interesting products? What do you think?

Until recently I think we would all have had to focus our work on the pop curve. Though now, with the targeting of category leaders to influence the market via CGM/SNS becoming more popular, perhaps we’ll have more opportunities to conduct research projects among just the “Passionate”. Once you get the passionate on your side as evangelists, going after the pop-market (perhaps with a second product) may be a new popular online marketing strategy.

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]

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Stop-Loss Director, Kimberly Peirce and Tom H. C. Anderson discuss the Movie and Online Youth Marketing
 
Kimberly Peirce
Movie Director
As you may know I’ve been doing some comparative analysis between the four movies targeting the 18-24 year old demographic that opened last week (Stop-Loss, 21, Superhero Movie, and Run Fat Boy Run). Anderson Analytics’ research among GenX2Z […]

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In Miami, “Blue Ocean Strategy” is more appealing than “Permission Marketing Strategy” 
 
I’m in Miami on business. But it’s time for a break in the afternoon. I head down to the beach for some light reading.
 
Seth Godin was the favorite Marketing Guru in the recent Marketing Trends Survey Anderson Analytics conducted with MENG (Marketing Executives Networking […]

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KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)
 
Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and […]

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Marketing Guru Guy Kawasaki and Tom H. C. Anderson talk about Web 2.0, New Marketing, Innovation, Market Research
[Anderson Analytics Round Table Discussion #2]
 
Guy Kawasaki
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The second of the series is an […]

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