Tom H. C. Anderson - Next Gen Market Research

Amusing to me to see few businesses following the follow back etiquette on Twitter that Guy Kawasaki has advocated. A missed opportunity in increasing # of followers an to be courteous to your customers.
Plus with text analytics tools it even gives you the opportunity to listen in on and understand your fans better. Hello! Probably [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss retail sales forecasting

In Saturday’s post Eli Goldratt and I spoke broadly about economics and globalization and how that will effect marketing. Today I ask him a few question about his most recent project, investigating retail. Eli points out how bad marketing is at forecasting… (Post [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss globalization and the world economy

Thursday Eli Goldratt and I spoke a bit about offshoring, and yesterday we spoke about analytical thinking, today we move on to discuss the recent recession (assuming that there was a recession), and more importantly what is to come. What does globalization [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

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Tom H. C. Anderson and Management/Business Process Optimization Guru Eli Goldratt discuss TOC, market research offshoring, and what we are not considering (Post 2 of 5)

Picking up today with the interview I conducted with Eli Goldratt. Today’s (part 2 of 5) focuses more specifically on the growing trend in the market research industry of offshoring. [...]

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