Tom H. C. Anderson - More Than Market Research

Wondering if true quality has a place in today’s push for cost efficiency through globalization?
A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.
Most “economic historical” books that compare life then and […]

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CRM - BMW Style
Just posting a comic today that one of my colleagues created. It’s in reference to my post the other day about my experience at BMW (I will add it there as well).

You gotta love consumer generated media (CGM). I will let you know when/if anyone from BMW contacts me
-Tom

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CRM BMW Style

Just like most hotel chains high end car manufacturers/dealerships have gotten on the customer satisfaction survey band wagon in recent years. This makes perfect sense of course.
A few years ago I understand BMW even paid Peppers & Rogers Group a bunch of money to help them understand their customer service marketing better. Not sure […]

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Business Guru Tom Peters, inspired by a book by the book Hostmanship: The Art of Making People Feel Welcome (by Jan Gunnarsson and Olle Blohm), wrote about focusing on employees rather than customers and in that way raising customer satisfaction (specifically in the hospitality industry).
Having worked with several clients in the hospitality industry in the […]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]

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On Ocean Drive Miami, a Unique Customer Complaints Processing System…
Yesterday before heading back to CT, my wife and I headed down to Ocean Drive for an early dinner. But first wanted to stop by the Levi’s Store.

I had heard about their 1-to-1/Permission Based Marketing in both Peppers and Rogers writing as well as in Seth […]

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Marketing Guru Jack Trout & Tom H. C. Anderson - More Detail
[Anderson Analytics Marketing Guru Round Table Discussion V#1.2]
 
Last week we received a few follow up emails and calls about the roundtable discussion with Jack Trout. The piece was a summary of a couple calls and emails Tom and Jack exchanged on marketing and consumer insights . However […]

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Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation
[Anderson Analytics Marketing Guru Round Table Discussion #1]
 

Jack Trout
Marketing Guru
In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The first of the series is an interview with Jack […]

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I’m a coffee drinker, and think Starbucks has some of the best retail coffee available in America. I’m also grateful to them for trying to bring the European coffee shop experience to us (albeit Americanized quite a bit). Starbucks has both a good brand name and a quality product, so I’ve been happy to give […]

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