Tom H. C. Anderson - Next Gen Market Research

Today I got a “3 Minute” (Net Promoter) Survey from LinkedIn. The survey was apparently triggered by my most recent request to LinkedIn customer service.
Because I have been using LinkedIn so actively for so many years, I do have far more followers than the average user. This also means I have surpassed their intended limits [...]

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Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

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Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

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Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.
 
Enter [...]

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Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]

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Social Network Marketing - Just Do It!
I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit surprised today to see how prominent Twitter is on the Danbury Fair Mall’s Website.

The site has a large flash component which is rotating between 4 or [...]

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Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago.  I think what she is doing is an excellent [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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I was quoted in an article that came out in Hospitality Technology this month. You can read the article online here.
Even though I’ve worked with several clients in the travel and hospitality industry during the past few years I’m still often surprised. On the one hand I’m surprised at how many surveys are circulated. These [...]

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Another Reason Twitter is Gaining in Popularity
Looking through some of my followers on Twitter and deciding who to follow today made me think of another reason why Twitter seems to be doing so well. While Facebook and LinkedIn have thresholds in place to flag “users” who accumulate too many friends and connections too quickly. Twitter [...]

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What We Can Learn From the 25 Things About Me Lists on Facebook - If Sharing Creates Deeper Friendships, then Sharing Online With Current and Potential Customers Should also Create Deeper Customer Loyalty
For the past several weeks on Facebook using the “Notes” application to write a “25 Things About Me” list have been all the [...]

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