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More Than Market Research - Gain The Information Advantage

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Entries Tagged as 'Customer Satisfaction'

Is Big Data for Market Research?

November 27th, 2012 · 3 Comments

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Tags: CRM · Customer Satisfaction · Datamining · Market Research · Marketing research · Text Analytics · text mining

IKEA Food Fail

February 18th, 2012 · 35 Comments

Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)

In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]

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Tags: Anderson Analytics · Branding · Customer Satisfaction · Datamining · IKEA · Loyalty Marketing · Market Research · Marketing · Marketing research · Odin Text · OdinText · Positioning · Retail · Segmentation · Sentiment Analysis · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Twitter · global market research · sweden · text mining

NETFLIX Market Research Too Simple

August 15th, 2011 · No Comments

One Question Forced Choice Frustration
I’ve been getting emails from time to time from NetFlix asking me to rate the quality of movies I’ve viewed online. Usually there’s just a 1 question survey with 3 choices: great, acceptable, bad.
I thought it was great that Netflix was using this process to get real-time feedback for tech [...]

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Tags: Customer Satisfaction · Surveys · Text Analytics · quality · text mining

Customer Satisfaction & Text Analytics

January 5th, 2011 · 4 Comments

What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Tags: Analytics · Anderson Analytics · CRM · Customer Satisfaction · Emotion · Market Research · Marketing research · NPS · OdinText · Sentiment · Surveys · Text Analytics · text mining

Best Market Research Survey Ever

June 22nd, 2009 · 3 Comments

Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]

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Tags: Anderson Analytics · CRM · Customer Satisfaction · Loyalty Marketing · Market Research · Surveys · Text Analytics · Tom H. C. Anderson

Even New Media Companies Should Listen to their Evangelists/Apostles First

February 18th, 2009 · No Comments

 
Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Tags: Anderson Analytics · CGM · Conferences · Customer Satisfaction · Loyalty Marketing · Networking · SEO · SNS · Social networks · Text Analytics · Tom H. C. Anderson · WOM · Web/Screen-Scraping · facebook · web 3.0