Tom H. C. Anderson - Next Gen Market Research

Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]

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Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Encouraging and Respecting Users - Wouldn’t a Facebook United Nations Be a Good Idea?
 
Facebook posted new terms of use a couple of weeks ago. Since then they have received a lot of “feedback”, mainly negative I would assume, and have decided to revert to the old rules until the key issues can been resolved.
What I [...]

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Facebook Stole My Money and My Data!
When Facebook first released its polling tool I was among the first to give it a try. It was like a one question omnibus that you could field to thousands of GenX2Z respondents and get responses in a couple of hours.
I used it cautiously of course, more as an [...]

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Seth Godin talks to Tom H. C. Anderson about Marketing and Market Research
For the past few years Seth Godin has continued to be the top-of-mind business guru among marketing executives. Today I ask him a few questions about what he does, how he does it, and what some of his thoughts are on marketing [...]

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