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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Entries Tagged as 'Customer Satisfaction'

Is Big Data for Market Research?

November 27th, 2012 · 3 Comments

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Tags: CRM · Customer Satisfaction · Datamining · Market Research · Marketing research · Text Analytics · text mining

IKEA Food Fail

February 18th, 2012 · 35 Comments

Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)

In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]

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Tags: Anderson Analytics · Branding · Customer Satisfaction · Datamining · IKEA · Loyalty Marketing · Market Research · Marketing · Marketing research · Odin Text · OdinText · Positioning · Retail · Segmentation · Sentiment Analysis · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Twitter · global market research · sweden · text mining

NETFLIX Market Research Too Simple

August 15th, 2011 · No Comments

One Question Forced Choice Frustration
I’ve been getting emails from time to time from NetFlix asking me to rate the quality of movies I’ve viewed online. Usually there’s just a 1 question survey with 3 choices: great, acceptable, bad.
I thought it was great that Netflix was using this process to get real-time feedback for tech [...]

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Tags: Customer Satisfaction · Surveys · Text Analytics · quality · text mining

Customer Satisfaction & Text Analytics

January 5th, 2011 · 4 Comments

What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Tags: Analytics · Anderson Analytics · CRM · Customer Satisfaction · Emotion · Market Research · Marketing research · NPS · OdinText · Sentiment · Surveys · Text Analytics · text mining

Best Market Research Survey Ever

June 22nd, 2009 · 3 Comments

Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]

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Tags: Anderson Analytics · CRM · Customer Satisfaction · Loyalty Marketing · Market Research · Surveys · Text Analytics · Tom H. C. Anderson