Tom H. C. Anderson - Next Gen Market Research™

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)

In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]

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One Question Forced Choice Frustration
I’ve been getting emails from time to time from NetFlix asking me to rate the quality of movies I’ve viewed online. Usually there’s just a 1 question survey with 3 choices: great, acceptable, bad.
I thought it was great that Netflix was using this process to get real-time feedback for tech [...]

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What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]

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Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Encouraging and Respecting Users - Wouldn’t a Facebook United Nations Be a Good Idea?
 
Facebook posted new terms of use a couple of weeks ago. Since then they have received a lot of “feedback”, mainly negative I would assume, and have decided to revert to the old rules until the key issues can been resolved.
What I [...]

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Facebook Stole My Money and My Data!
When Facebook first released its polling tool I was among the first to give it a try. It was like a one question omnibus that you could field to thousands of GenX2Z respondents and get responses in a couple of hours.
I used it cautiously of course, more as an [...]

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Seth Godin talks to Tom H. C. Anderson about Marketing and Market Research
For the past few years Seth Godin has continued to be the top-of-mind business guru among marketing executives. Today I ask him a few questions about what he does, how he does it, and what some of his thoughts are on marketing [...]

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