Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)
In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]
Tags: Anderson Analytics · Branding · Customer Satisfaction · Datamining · IKEA · Loyalty Marketing · Market Research · Marketing · Marketing research · Odin Text · OdinText · Positioning · Retail · Segmentation · Sentiment Analysis · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Twitter · global market research · sweden · text mining
GenX2Z College Music Awards: How Cool Are You? - Do you know what tunes are hottest among Gen-Y right now?
With just a week before Christmas some of you may be wondering about what to buy for the holidays. Therefore I thought I’d release a few of our GenX2Z College rankings over the next few days. [...]
Tags: Anderson Analytics · Awards · College Marketing · Market Research · Marketing · Marketing research · Retail · Social networks · Surveys · Text Analytics · Top Market Research · Twitter · tomhcanderson
Tom H. C. Anderson and Management Guru Eli Goldratt discuss retail sales forecasting
In Saturday’s post Eli Goldratt and I spoke broadly about economics and globalization and how that will effect marketing. Today I ask him a few question about his most recent project, investigating retail. Eli points out how bad marketing is at forecasting… (Post [...]
Tags: Business Guru · Forecasting · Interview · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing Research Guru · Marketing research · Predictive Analytics · Retail · Tom H. C. Anderson
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