Tom H. C. Anderson - Next Gen Market Research

Next Gen Market Research networking group (NGMR) today announced that it has officially joined the ranks of other research industry trade organizations such as the American Marketing Association (AMA), Advertising Research Federation (ARF), Marketing Research Association (MRA), Society for Competitive Intelligence Professionals (SCIP), Council of American Survey Research Organizations (CASRO), European Marketing Research Organization (ESOMAR), [...]

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Interview with Marketing Media
I just got back from BrandFestival 2010 in Budapest where I spoke on Text Analytics and ‘Next Gen’ research overall. The event theme was the New Economy including Green Marketing, but a variety of other innovations in marketing and branding were also featured. It was a great event and venue in a [...]

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Interview with Mike Gadd, the new moderator and manager of Next Gen Market Research’s Canada SIG

Today posting a short interview so you can better get to know another of NGMR’s new moderators, Mike Gadd, president of Gadd Research, Inc.
Mike has been a fairly active member of ESOMAR and Canadian research organizations. I know Mike plays [...]

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Interview with Duncan Stuart, the new moderator and manager of Next Gen Market Research’s TransTasman SIG

Today posting a short interview so you can better get to know one of NGMR’s newest moderators, Duncan Stuart. Director at Kudos Organisational Dynamics, Duncan is a passionate researcher, but as most good researchers he is also very passionate about several other [...]

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NGMR Members may recall taking part in the recent RIT survey a few months ago. Sample included several other sources as well (see report for list), but nearly half represent the opinions of Next Gen Market Research members.
I already wrote briefly about the questions relating to main industry concerns. Today AMA Greenbook released the [...]

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Brand Festival 2010 - Strategic Summit - New Economy

I’ve just been asked to speak at BrandFestival - 2010 which is their Jubilee, 10th event, in cooperation with The Economist. The event will take place October 21st in Budapest Hungary.
I’ve spoken to several past attendees who had great things to say about the event.
Will just need to [...]

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Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

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Some of you may recall that I recently announced I had accepted an invitation to keynote the upcoming annual congress for AMAI (Mexico’s national market research association) in September.
The topic of my presentation was to be text analytics - a specialty for which in all modesty I am known, and an area of research about [...]

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Sometimes arguments for a proposed change are much too weak for too many. Who actually benefits?
Eli Goldratt, the father of process improvement, whom I’ve interviewed here on the blog just shared the video below.

Eli doesn’t believe all change and cost cutting measures are good, especially not for Market Research. If it truly makes sense, it [...]

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RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

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Next Gen Market Researchers - Protect Our Industry - Oppose CASRO ISO - Support FTO!

The title of today’s post is a prediction. You don’t need to build any advanced model using IBM SPSS - PASW to predict this one. Anyone who knows anything about the US market research business should know that ISO certification is [...]

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