Tom H. C. Anderson - Next Gen Market Research

New ESOMAR Representatives
ESOMAR announced the winners of the recent election to its membership today. I’m happy to say that I was elected representative for the USA.
I’d like to thank everyone who voted for me in the US, and also extend congratulations to the newly elected representatives from other countries.
Below is a listing of the new [...]

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After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

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ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]

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Social media and the spirit of social media is changing everything around us. One of these areas which receives surprisingly little attention is the impact social media may have on professional organizations. Social media and specifically social networking, represents both a tremendous opportunity and challenge to our traditional trade organizations. Just as the web (online [...]

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Today a quick update for the Next Gen Market Research (NGMR) group members who read the blog. We now have a location outside of LinkedIn at http://www.nextgenmr.com.

As you may already know The Next Gen Market Research Group (NGMR) is an invitation only networking group for MR professionals with 7+ years of experience who are interested [...]

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To my pleasant surprise, the Foundation for Transparency in Offshoring, launched less than a week ago, has already received over 10 MR supplier company registrants and several dozens of client side researchers’ support.
I’ve been asked several times why the FTO was launched and what it stands for. While each of the board members have very [...]

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I had back to back conferences the past two weeks. Spoke on the importance of Transparency in Offshoring Market Research at the Conference on Quality at The Market Research Event (TMRE), and then on Marketing Research and Social Media at ESOMAR Online. It was also a pleasure to moderate the panel discussion between Sean Bruich [...]

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Woke up this morning to NPR, “Market Research firm Western Wats headquartered in Orem Utah busted by Feds for hiring three 13-year-olds, and for working an additional 1,479 children overtime”.
I’ve never thought much of Western Wats, see a previous entry about them. Still, I couldn’t help thinking about the HBO show Big Love and picturing [...]

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[Rant Warning]
A BusinessWeek article very originally [sarcasm] entitled “Using Market Research in a Recession” by Harvard’s John Quelch published this Tuesday, outlines seven steps for CMOs who want to minimize the impact of reduced consumer spending. It seems very popular on Twitter and is now also being discussed in the LinkedIn group I moderate called [...]

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Just checking out some of the coverage from SXSW Interactive 2009 today. Patricia Martin summarized with the seven unthinkable ideas here.
1. Vision delivers ROI.
2. Marketing and customer experience are the same thing.
3. Avoid stupid, stupid.
4. You can make money from ‘free’ stuff.
5. Participation will be ubiquitous.
6. Dad is the new Mom.
7. Low overhead is [...]

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