Tom H. C. Anderson - Next Gen Market Research

Brand Festival 2010 - Strategic Summit - New Economy

I’ve just been asked to speak at BrandFestival - 2010 which is their Jubilee, 10th event, in cooperation with The Economist. The event will take place October 21st in Budapest Hungary.
I’ve spoken to several past attendees who had great things to say about the event.
Will just need to [...]

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Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

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Some of you may recall that I recently announced I had accepted an invitation to keynote the upcoming annual congress for AMAI (Mexico’s national market research association) in September.
The topic of my presentation was to be text analytics - a specialty for which in all modesty I am known, and an area of research about [...]

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Sometimes arguments for a proposed change are much too weak for too many. Who actually benefits?
Eli Goldratt, the father of process improvement, whom I’ve interviewed here on the blog just shared the video below.

Eli doesn’t believe all change and cost cutting measures are good, especially not for Market Research. If it truly makes sense, it [...]

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RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

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