Tom H. C. Anderson - Next Gen Market Research

The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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OdinText is proud to sponsor a new summit on Social Media Analytics organized by Text Analytics News

It seems everywhere you turn there’s someone talking about “Social Media Analysis.” Yet most of what you find are wannabe digital consultants who espouse trite marketing tips elegantly repackaged while having next to no experience with data analytics and [...]

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Call for speakers, Sentiment Analysis research colloquium, Nov 8
The Sentiment Analysis Symposium has added a half-day sentiment analysis research session, Tuesday November 8, 2011 in San Francisco, preceding the November 9, applications-focused symposium.
The program committee is currently looking for presentation submissions through September 23.
Both academic and industry researchers are invited to propose a talk.
Presentations should [...]

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Twelve Social Media Tips for Analytics Professionals
Text Analytics News just published an interview with myself and three analytics professionals who many of you may know (KDnugget’s Gregory Piatetsky-Shapiro, Social Media Today’s Cliff Figallo, and Vincent Granville of AnalyticBridge). We were asked a few questions about the social communities we manage as well as our opinions [...]

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The Best of Text Goes West (Text Analytics in Silicon Valley)
For those of you following the Next Gen Market Research field of Text Analytics, the Text Analytics Summit has been a must attend event for text mining professionals. Typically held in Europe or on the East Coast (Boston MA.), this year Text Analytics News is [...]

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Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]

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Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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One Digital Metric to Rule Them All - Social Influence

If you’re on Twitter or work with social media I’m sure you’ve heard of Klout. Klout has quickly become the social media influence metric of choice. A few weeks ago I was introduced to their CEO Joe Fernandez, and I thought I’d ask him a few [...]

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Dear Research Professional,
As some of you know, in 2009 we started participating in the RIT (Research Industry Trends) Survey. In the Fall of 2010, the official name for the study was changed to GRIT (Greenbook Research Industry Trends) survey, but it is still co-sponsored by a consortia of research institutions including: Next Gen Market Research [...]

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Big Data, Text Analytics and Privacy
Today as part of the Next Gen Market Research Guru series, I’m interviewing Jeff Jonas. Jeff is IBM Distinguished Engineer and Chief Scientist IBM Entity Analytics. For a quick background on Jeff check out Tuesdays post where I posted an interesting video highlighting some of Jeff’s ideas on Big Open [...]

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Ghost Net, Spear Phishing, and the possibilities of Big Data
If you’re a Next Gen Market Researcher like myself, then you know traditional market research needs innovation badly, and what better way to get inspiration than to look outside our industry.
One of the reasons I know research must change is because we are entering the age [...]

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