After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be called “Big Data” – And I believe they don’t need to – But many should start thinking about how to work with Mid Data!
Entries Tagged as 'Datamining'
March 7th, 2013 · 5 Comments
Tags: Anderson Analytics · Big Data · Datamining · Market Research · Marketing research · Mid Data · Odin Text · OdinText · Small Data · Text Analytics · ama · american marketing association · text mining
February 26th, 2013 · No Comments
Big Data Experts on Hand for Q&A
A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics with Purpose: The Human Edge of Big Data and what’s unique about this event is that [...]
Tags: Anderson Analytics · Conferences · Datamining · Odin Text · OdinText · Sentiment Analysis · Text Analytics · Text Mining Guru · ama · american marketing association · text mining · tomhcanderson
November 27th, 2012 · 3 Comments
NGMR Software and Forward Looking MR Clients can make it happen in 2013!
[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]
October 30th, 2012 · No Comments
Text Analytics News - What NASA and OdinText Have in Common
This year I participated on the closing panel at the Text Analytics Summit in Boston. The most interesting presentation at the event was one given by NASA’s Ashok Srivastava on how they are using text analytics to make air travel safer in the US, and [...]
Tags: Anderson Analytics · Data Visualization · Datamining · Interview · NASA · Odin Text · OdinText · Sentiment Analysis · Text Analytics · Text Analytics News · Text Analytics Summit · Text Mining Guru · Tom H. C. Anderson · Uncategorized · text mining · tomhcanderson
May 22nd, 2012 · 1 Comment
In a more competitive event market, researchers still value innovation
What is Next Gen Market Research? Depending on who you talk to it may mean different things. Some like me think of advanced analytics and big data (both structured and unstructured), others might say gamification, neuroscience, social media monitoring, MROC’s or mobile.
Clients like P&G are beginning [...]
Tags: Analytics · Conferences · Datamining · Greenbook · Market Research · Marketing research · Odin Text · OdinText · Social Media · Text Analytics · innovation · next gen market research · text mining