Tom H. C. Anderson - Next Gen Market Research

Twitter Aggregation For Text Analytics and Data Mining Professionals
Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - [...]

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Market Research Video Meme
Reminding us that market researchers need to be good marketers as well…

Today we have two firsts in the series of NGMR market research memes. Jon Leiman, Editor of SURVEY Magazine and owner/founder of MRB, has submitted the first video meme. Also, it is the first branded meme. Therefore, as it is a [...]

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Social Network Experiment With Expected Results - Social Media Converging on the ‘Most Popular’ Common Denominator
A couple of weeks ago when LinkedIn launched its new group user interface (UI), most of the moderators of larger LinkedIn Groups, including myself were extremely disappointed. Unlike professional discussion boards of the past where discussion threads had a longer [...]

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Social media brings benefits to market research that go well beyond new methodology!

About a month ago, one of our Next Gen Market Research (NGMR) members, Jean Fasching, opened a discussion thread on our group’s LinkedIn forum with two questions about CASRO’s proposed ISO standards:
1) Will US MR firms embrace international MR standards?
2) [...]

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Today I got a “3 Minute” (Net Promoter) Survey from LinkedIn. The survey was apparently triggered by my most recent request to LinkedIn customer service.
Because I have been using LinkedIn so actively for so many years, I do have far more followers than the average user. This also means I have surpassed their intended limits [...]

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