Tom H. C. Anderson - Next Gen Market Research

For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below [...]

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Will we be “Veeting” instead of “Tweeting” soon?
Last week after becoming the first market researcher to hit the 50,000 follower mark on Twitter, I’ve decided to take a bit of a break. Will still tweet, but it’s time to see what else is new in social media.
One of the trends I see coming is greater [...]

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I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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Part II: Marketing Executive Trends 2010 Results - Social Media Marketing
Anderson Analytics and The Marketing Executives Networking Group (MENG) today issued the results of our Third Annual Survey of Top Marketing Trends. To view a summary report in PowerPoint please visit Anderson Analytics.
As mentioned yesterday, I’ll try to share a few charts and thoughts here [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Earlier this week with the launch of Research Radio I mentioned that one of the threads in our Next Gen Market Research Group (NGMR) discussion board on LinkedIn a new thread entitled “TV Show About Market Research?” has become very popular with over 100 posts.
It seems that perhaps there would be enough material for either [...]

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Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]

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ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]

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Social media and the spirit of social media is changing everything around us. One of these areas which receives surprisingly little attention is the impact social media may have on professional organizations. Social media and specifically social networking, represents both a tremendous opportunity and challenge to our traditional trade organizations. Just as the web (online [...]

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Next Gen Market Research Group (NGMR) and Foundation for Transparency in offshoring (FTO) Releases First Annual Research on Research Report
Today I’m posting the summary findings of the survey we recently conducted among marketing research executives within the Next Gen Market Research Group. If you’re just here for the report you can download it here:

This NGMR [...]

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