Tom H. C. Anderson - Next Gen Market Research

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Entries Tagged as 'Quantitative'

New Moderator of NGMR’s Qualitative and East and South East Asia SIG’s

November 1st, 2010 · No Comments

Interview with Jasper Lim - NGMR Advisory Board Member and Director, Merlien Institute

Today posting a short interview so you can better get to know another of NGMR’s new moderators, Jasper Lim. Jasper is very passionate about qualitative research, and also strives to better connect our industry with academia. Other than being an active NGMR member [...]

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Tags: Academia · Interview · Market Research · Marketing research · Merlien · NGMR · Quantitative · Tom H. C. Anderson · next gen market research · tomhcanderson

Market Research Quant VS. Qual Brain Meme

June 25th, 2010 · 6 Comments

NGMR Internet Meme Contest Submission #9
Derek is back today with yet another Meme submission he calls “Face Off”. Click image below to see larger size/detail.

I rather like it. I guess I would have to be on the left hand side, though i like to think with text analytics I’m a bit more dual brained [...]

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Tags: Itracks · Market Research · Marketing research · NGMR · NGMR Meme Contest · Qualitative · Quantitative · Social Media Marketing · Tom H. C. Anderson · WOM · meme · next gen market research · web 3.0