Tom H. C. Anderson - Next Gen Market Research

Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

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NGMR Internet Meme Contest Submission #9
Derek is back today with yet another Meme submission he calls “Face Off”. Click image below to see larger size/detail.

I rather like it. I guess I would have to be on the left hand side, though i like to think with text analytics I’m a bit more dual brained [...]

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Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

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2010 Market Research Conference & Event Updates
I’ve been a bit lax about updating various conferences and events I’ve been speaking at recently. Therefore thought I would briefly list a couple that have just been planned.
Additionally I’ve been asked to help with the Merlien Institute annual qualitative research conference (focused on mobile), including helping to encourage [...]

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Is it time to slaughter your sacred research cows?
The relative interest in the recent post about the census both here on the blog and in NGMR surprised me a little. Not that I didn’t expect there to be traffic, after all census is something that affects everyone, and race is always seems a hot button topic [...]

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