Tom H. C. Anderson - Next Gen Market Research

2nd Annual Conference January 18-19 Milan, Italy
The Merlien Institute programme committee for Qualitative Online 360 is currently looking for abstract submissions for our January 2012 conference to be submitted by no later than October 18.
For those of you not aware of Merelien Institute, I accepted an invitation to join their board of advisors in 2010 [...]

[Read more →]

Tian Wei, Research Analyst at Converseon submits the following NGMR Memes:

Tian explains ” The humor (or attempt) in the meme focuses on qualitative analysis; which by definition, is examining human behavior/reasons for behavior…Sometimes it’s rather hard to explain human behavior, especially in regards to Rebecca Black’s “Friday” song which has recently blown up and has [...]

[Read more →]

Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

[Read more →]

NGMR Internet Meme Contest Submission #9
Derek is back today with yet another Meme submission he calls “Face Off”. Click image below to see larger size/detail.

I rather like it. I guess I would have to be on the left hand side, though i like to think with text analytics I’m a bit more dual brained [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

[Read more →]

2010 Market Research Conference & Event Updates
I’ve been a bit lax about updating various conferences and events I’ve been speaking at recently. Therefore thought I would briefly list a couple that have just been planned.
Additionally I’ve been asked to help with the Merlien Institute annual qualitative research conference (focused on mobile), including helping to encourage [...]

[Read more →]

Is it time to slaughter your sacred research cows?
The relative interest in the recent post about the census both here on the blog and in NGMR surprised me a little. Not that I didn’t expect there to be traffic, after all census is something that affects everyone, and race is always seems a hot button topic [...]

[Read more →]

Earlier this week with the launch of Research Radio I mentioned that one of the threads in our Next Gen Market Research Group (NGMR) discussion board on LinkedIn a new thread entitled “TV Show About Market Research?” has become very popular with over 100 posts.
It seems that perhaps there would be enough material for either [...]

[Read more →]

Eric Steinberg, SVP Research at CBS, and Tom H. C. Anderson discuss TV City.
 
Tom: Hi Eric, thanks for your participation in the Next Gen Market Research Group on LinkedIn, and thanks for agreeing to this interview. It’s always interesting for me to see how companies are challenging research as we know it.
Eric, can you briefly [...]

[Read more →]