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Entries Tagged as 'Qualitative'

Market Research TV Sitcom?

January 21st, 2010 · 2 Comments

Earlier this week with the launch of Research Radio I mentioned that one of the threads in our Next Gen Market Research Group (NGMR) discussion board on LinkedIn a new thread entitled “TV Show About Market Research?” has become very popular with over 100 posts.
It seems that perhaps there would be enough material for either [...]

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Tags: #marketresearch #mr · Linkedin · Market Research · NGMR · Qualitative · Tom H. C. Anderson · facebook · next gen market research

CBS’s Television City Redefines In-House/DIY Market Research

February 25th, 2009 · 1 Comment

Eric Steinberg, SVP Research at CBS, and Tom H. C. Anderson discuss TV City.
 
Tom: Hi Eric, thanks for your participation in the Next Gen Market Research Group on LinkedIn, and thanks for agreeing to this interview. It’s always interesting for me to see how companies are challenging research as we know it.
Eric, can you briefly [...]

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Tags: Advertising · Anderson Analytics · Interview · Linkedin · Market Research · Methods · Qualitative · Surveys · Tom H. C. Anderson · innovation