Tom H. C. Anderson - More Than Market Research

 
Do We Need to Understand More About Indian Culture?
Having traveled and lived abroad as much as I have, and also having conducted so many research projects globally, I feel I know quite a bit about various cultures, religions and politics around the world. Still I was surprised by a small article in yesterdays’ local paper […]

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In what situations would a smaller vs. larger market research company be advantageous?
I came across this poll on Market Research World’s website today. While I’m not a big fan of website polls, they do often provide us some directional insights if done correctly. The question posed to visitors of the website was “Do you prefer […]

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Western Wats (from 801-437-3150) has been calling the last couple days. I finally answered the phone, it was a political survey. They asked the typical screener disqualification questions “Do you work for a political party, the government, a newspaper…” Surprisingly this time they didn’t include “a market research company”. I always tell my clients this […]

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KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)
 
Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and […]

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Marketing Research Professionals VS Consumer Insights Professionals
In 2005 I had posted a question on a blog about the growing trend of referring to market/ing research as “consumer insights”, subsequently I noticed a discussion on the subject on the marketingprofs blog.
Since then I’ve noticed several other names being thrown around with greater frequency. What I […]

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Marketing Guru Jack Trout & Tom H. C. Anderson - More Detail
[Anderson Analytics Marketing Guru Round Table Discussion V#1.2]
 
Last week we received a few follow up emails and calls about the roundtable discussion with Jack Trout. The piece was a summary of a couple calls and emails Tom and Jack exchanged on marketing and consumer insights . However […]

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Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation
[Anderson Analytics Marketing Guru Round Table Discussion #1]
 

Jack Trout
Marketing Guru
In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The first of the series is an interview with Jack […]

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In this month’s issue of ESOMAR Research World magazine there is a summary I put together on a recent survey Anderson Analytics conducted among executive level marketers together with MENG (Marketing Executives Networking Group). While the study results have been covered by AdAge and eMarketer etc., the ESOMAR article is unique in that we broke […]

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Today Wendy Marx, a Fast Company - Expert Blogger (who has a great blog on PR and Personal Branding) posted a very flattering review about my marketing efforts and about Anderson Analytics.
 
You may want to check out her blog if you are interested in personal branding as we all need to be reminded about marketing […]

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