Tom H. C. Anderson - Next Gen Market Research

Writing briefly today to congratulate Fern Schapiro and InsightExpress on their recent announcement today and recent certification and support of the Foundation for Transparency in Offshoring (FTO):

@TomHCAnderson
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After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

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ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]

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To my pleasant surprise, the Foundation for Transparency in Offshoring, launched less than a week ago, has already received over 10 MR supplier company registrants and several dozens of client side researchers’ support.
I’ve been asked several times why the FTO was launched and what it stands for. While each of the board members have very [...]

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I’m writing today to share the press release below announcing the launch today of The Foundation for Transparency in Offshoring (FTO). I feel it is an extremely important, albeit somewhat controversial issue that needs to be discussed openly. Regardless of where you stand on the issue of offshoring market research and analytics, I hope we [...]

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I had back to back conferences the past two weeks. Spoke on the importance of Transparency in Offshoring Market Research at the Conference on Quality at The Market Research Event (TMRE), and then on Marketing Research and Social Media at ESOMAR Online. It was also a pleasure to moderate the panel discussion between Sean Bruich [...]

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If you’re at The Marketing Research Event in Las Vegas please stop by Sumerlin F tomorrow, Monday at 10:20 to hear why Offshoring is such an important issue for us all!
 
 
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Woke up this morning to NPR, “Market Research firm Western Wats headquartered in Orem Utah busted by Feds for hiring three 13-year-olds, and for working an additional 1,479 children overtime”.
I’ve never thought much of Western Wats, see a previous entry about them. Still, I couldn’t help thinking about the HBO show Big Love and picturing [...]

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[Rant Warning]
A BusinessWeek article very originally [sarcasm] entitled “Using Market Research in a Recession” by Harvard’s John Quelch published this Tuesday, outlines seven steps for CMOs who want to minimize the impact of reduced consumer spending. It seems very popular on Twitter and is now also being discussed in the LinkedIn group I moderate called [...]

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I was asked by Research World magazine again this year to look into the differences between senior level marketing executives and senior level market researchers from the annual study Anderson Analytics conducts with Marketing Executives Networking Group.
One big surprise, market researchers were less likely to view social networking (LinkedIn and Facebook etc.) as important! That’s [...]

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