Tom H. C. Anderson - Next Gen Market Research

After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

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ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]

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Next Gen Market Research Group (NGMR) and Foundation for Transparency in offshoring (FTO) Releases First Annual Research on Research Report
Today I’m posting the summary findings of the survey we recently conducted among marketing research executives within the Next Gen Market Research Group. If you’re just here for the report you can download it here:

This NGMR [...]

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To my pleasant surprise, the Foundation for Transparency in Offshoring, launched less than a week ago, has already received over 10 MR supplier company registrants and several dozens of client side researchers’ support.
I’ve been asked several times why the FTO was launched and what it stands for. While each of the board members have very [...]

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I’m writing today to share the press release below announcing the launch today of The Foundation for Transparency in Offshoring (FTO). I feel it is an extremely important, albeit somewhat controversial issue that needs to be discussed openly. Regardless of where you stand on the issue of offshoring market research and analytics, I hope we [...]

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