After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]
Entries Tagged as 'Foundation for Transparency in Offshoring'
Foundation for Transparency in Offshoring - Three Month Update
February 5th, 2010 · 9 Comments
Tags: #marketresearch #mr · Foundation for Transparency in Offshoring · Marketing research · Off-Shoring · Offshoring Transparency · Tom H. C. Anderson · esomar · global market research · offshoring · quality
ESOMAR Representative Elections Begin Today
January 18th, 2010 · 3 Comments
ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]
Tags: Anderson Analytics · Foundation for Transparency in Offshoring · Linkedin · Market Research · NGMR · Off-Shoring · Offshoring Transparency · Tom H. C. Anderson · esomar · global market research · next gen market research · offshoring
Marketing Research Trends for 2010 and Beyond
January 7th, 2010 · 1 Comment
Next Gen Market Research Group (NGMR) and Foundation for Transparency in offshoring (FTO) Releases First Annual Research on Research Report
Today I’m posting the summary findings of the survey we recently conducted among marketing research executives within the Next Gen Market Research Group. If you’re just here for the report you can download it here:
This NGMR [...]
Tags: Anderson Analytics · Foundation for Transparency in Offshoring · Linkedin · Market Research · NGMR · Offshoring Transparency · Social Media · Social networks · Surveys · Tom H. C. Anderson · next gen market research
Market Research Offshoring Transparency Foundation - Receives Triple A Rating!
November 24th, 2009 · 4 Comments
To my pleasant surprise, the Foundation for Transparency in Offshoring, launched less than a week ago, has already received over 10 MR supplier company registrants and several dozens of client side researchers’ support.
I’ve been asked several times why the FTO was launched and what it stands for. While each of the board members have very [...]
Tags: Anderson Analytics · Conferences · Foundation for Transparency in Offshoring · Market Research · Off-Shoring · Offshoring Transparency · Tom H. C. Anderson · global market research · next gen market research · offshoring
Help End the Market Research Professions’ Secret
November 19th, 2009 · 4 Comments
I’m writing today to share the press release below announcing the launch today of The Foundation for Transparency in Offshoring (FTO). I feel it is an extremely important, albeit somewhat controversial issue that needs to be discussed openly. Regardless of where you stand on the issue of offshoring market research and analytics, I hope we [...]
Tags: Anderson Analytics · Foundation for Transparency in Offshoring · Market Research · Off-Shoring · Tom H. C. Anderson · offshoring



























