Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'tomhcanderson'

Next Generation Text Analytics in Survey Research

October 22nd, 2014 · No Comments

Selecting the Best Text Analytics Software and Interview with OdinText Founder Tom H. C. Anderson

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Tags: Anderson Analytics · Next Generation Text Analytics · Odin Text · OdinText · Sentiment Analysis · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Tom H. C. Anderson · text mining · tomhcanderson

Next Gen Market Research Inspires Book

July 9th, 2014 · No Comments

Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]

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Tags: #mrx · Market Research · Market Research Guru · Marketing research · Text Analysis · Text Analytics · Tom H. C. Anderson · tomhcanderson

Text Analytics at INFORMS

March 26th, 2014 · No Comments

Just posting a quick note about the upcoming INFORMS conference in Boston next week, March 30 - April 1. It always surprises me how few market researchers are familiar with The Institute for Operations Research and the Management Sciences (INFORMS), since so much of what they do coincides with why NGMR group was founded (Advanced [...]

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Tags: Anderson Analytics · Conferences · INFORMS · Odin Text · OdinText · Text Analytics · Text Analytics Software · text mining · tomhcanderson