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Entries Tagged as 'Marketing Research Guru'

2013 NGMR Award Nominees

September 24th, 2013 · No Comments

The 2013 NGMR Award Nominees are currently being considered across three categories by the Judging Committee. Below are the finalists.
Join us at The Market Research Event for the award ceremony and a panel discussion with the winners on the future of market research.

INDIVIDUAL

Andrew Reid, Founder & President Vision Critical

Bob Lederer, Editor & [...]

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Tags: Award · Awards · Marketing Research Awards · Marketing Research Guru · Marketing research · NGMR · NGMR Award · TMRE · Top Market Research · Uncategorized

Sentiment Analysis and Marketing Research

October 24th, 2012 · No Comments

Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

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Tags: Anderson Analytics · Conferences · Market Research · Marketing Research Guru · Marketing research · Natural Language Processing · Odin Text · OdinText · Sentiment Analysis · Sentiment Analysis Symposium · Text Analytics · Tom H. C. Anderson · seth grimes · text mining · tomhcanderson