Tom H. C. Anderson - Next Gen Market Research™

Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

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One Digital Metric to Rule Them All - Social Influence

If you’re on Twitter or work with social media I’m sure you’ve heard of Klout. Klout has quickly become the social media influence metric of choice. A few weeks ago I was introduced to their CEO Joe Fernandez, and I thought I’d ask him a few [...]

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Check back this coming Monday when I’ll be talking to one of the most well respected social media experts around.

Can anyone guess who it is?
@TomHCAnderson
 

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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Introducing NGMR’s Disruptive Innovator Award Finalists
As anyone who follows this blog already knows, at IIR’s The Market Research Event (TMRE) in San Diego next week on Tuesday November 9, NGMR will present the first annual “Disruptive Innovator” awards celebrating progress-by-force in research.
Disruptive innovation is a concept that sounds intimidating because it is intimidating.
Change isn’t easy [...]

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NGMR Member Brian F. Singh, Founder and Managing Director of ZINC Research in Calgary Canada has just submitted 3 NGMR memes for the competition.

Thanks Brian!
Still waiting for someone to submit female version of world’s coolest market researcher…
@TomHCAnderson
 

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Two New Mr. NGMR Meme Submissions - Stay Curious My Friends
Thank you Jeffrey Morton, PRC, Manager Market and Customer Analysis, Joint Commission Resources/Joint Commission International, for submitting these Friday NGMR Meme’s in the “Stay Curious, My Friend” (Mr. NGMR - World’s Coolest Market Researcher) genre:

Great stuff.
Now we need someone to submit a couple of ‘World’s [...]

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Mr. NGMR - Making Market Research Cool
Apologies for not writing much lately, but business hasn’t slowed much at Anderson Analytics as it usually does over the summer months (perhaps due to the pent up demand for text analytics over the past two years). Because I’ve been so busy, as many of you have noticed, [...]

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Celebrating Midsummer, Anniversaries & Research Industry Awards!
Summer is in full swing, and I would like to take this opportunity to wish everyone a very Happy Midsummer 2010!

This year’s holiday is particularly special for me because it marks the fifth anniversary of Anderson Analytics. Thank you to all of our friends and clients for your support [...]

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