Tom H. C. Anderson - Next Gen Market Research™

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Entries Tagged as 'Natural Language Processing'

Sentiment Analysis and Marketing Research

October 24th, 2012 · No Comments

Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

[Read more →]

Tags: Anderson Analytics · Conferences · Market Research · Marketing Research Guru · Marketing research · Natural Language Processing · Odin Text · OdinText · Sentiment Analysis · Sentiment Analysis Symposium · Text Analytics · Tom H. C. Anderson · seth grimes · text mining · tomhcanderson