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More Than Market Research - Gain The Information Advantage

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Entries Tagged as 'Natural Language Processing'

Sentiment Analysis and Marketing Research

October 24th, 2012 · No Comments

Importance of Sentiment Analysis in Marketing Research Domain

It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]

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Tags: Anderson Analytics · Conferences · Market Research · Marketing Research Guru · Marketing research · Natural Language Processing · Odin Text · OdinText · Sentiment Analysis · Sentiment Analysis Symposium · Text Analytics · Tom H. C. Anderson · seth grimes · text mining · tomhcanderson

Text Analytics, The Difficult Future You Can’t Avoid

May 8th, 2012 · 1 Comment

Looking at Text Analytics by Area of Expertise
(Thoughts from Sentiment Analytics Symposium 2012)

Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem - the input is the problem - but you can’t avoid it, IT IS the future, and I’m very optimistic about it!
Professor Bing Liu started off the Sentiment Analytics Symposium [...]

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Tags: Anderson Analytics · Conferences · Market Research · Marketing research · Natural Language Processing · OdinText · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Text Analytics · Uncategorized · seth grimes · text mining

Text Analytics for Very Smart Dummies

April 17th, 2012 · 1 Comment

Today’s Most Popular and Least Understood Research Tool Explained…Sort Of
Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is text [...]

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Tags: Anderson Analytics · IIR · Interview · Natural Language Processing · Odin Text · OdinText · Sentiment Analysis · TMRE · Text Analytics · text mining · tomhcanderson