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More Than Market Research - Gain The Information Advantage

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Entries Tagged as 'IIR'

Youtube Text Analytics Interview

January 27th, 2014 · No Comments

OdinText Text Analytics Software Video Interview with Shell Oil and Anderson Analytics

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Tags: Anderson Analytics · CEM · Customer Experience Management · IIR · Interview · Odin Text · OdinText · TMRE · Text Analysis · Text Analytics · The Market Research Event · text mining

2012 NGMR Innovation Winners

November 15th, 2012 · No Comments

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation

Text Analytics for Very Smart Dummies

April 17th, 2012 · 1 Comment

Today’s Most Popular and Least Understood Research Tool Explained…Sort Of
Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is text [...]

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Tags: Anderson Analytics · IIR · Interview · Natural Language Processing · Odin Text · OdinText · Sentiment Analysis · TMRE · Text Analytics · text mining · tomhcanderson

2011 NGMR Disruptive Innovation Winners

November 8th, 2011 · 1 Comment

The 2011 Next Gen Market Research Disruptive Innovation Winners
Thought Leadership:

Ipsos Loyalty (Wallet Allocation Rule)

Research Concept Deployment:

InsightExpress (Ignite Network)

Non-Traditional Provider (Big Data):



Dr. Bill MacElroy, Chairman, Socratic Technologies

Marc Dresner of IIR will be posting a follow up on The Market Research Event (TMRE) blog with a more detailed summary of the awards ceremony [...]

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Tags: Analytics · Anderson Analytics · Awards · Conferences · Coolest Market Researcher · EXPLOR · IIR · Market Research · Marketing Research Awards · Marketing research · NGMR Award · TMRE · Tom H. C. Anderson · Top Market Research · Uncategorized · innovation · next gen market research · tomhcanderson

Market Research Award Deadline Extension

August 31st, 2011 · 1 Comment

Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]

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Tags: Awards · Conferences · Datamining · EXPLOR · IIR · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Text Analytics · Top Market Research · innovation · next gen market research · text mining · tomhcanderson

2011 Innovation In Market Research Awards

August 4th, 2011 · 6 Comments

Call for Innovation in Market Research Nominations
I’m blogging today to announce the call for nominations of the EXPLOR Innovation in Research, and the NGMR Disruptive Innovation Awards.
Past Winners and Finalists Include,
Companies: 3M Corporation, LinkedIn, Facebook, Microsoft and McDonald’s
Agencies: Communispace, Nielsen Media Research, iModerate and RapLeaf
Individuals: AJ Johnson of IPSOS and Sean Conry of [...]

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Tags: Academia · Anderson Analytics · Awards · Conferences · EXPLOR · IIR · Market Research · Marketing Research Awards · Marketing research · NGMR Award · OdinText · TMRE · Tom H. C. Anderson · Top Market Research · innovation · tomhcanderson