Tom H. C. Anderson - Next Gen Market Research

Marketing Research Wake up! Stop Thinking Inside The Box!
Have you heard of Mixtent.com yet? Do you know if they were founded by researchers, or if that really matters?
Mixtent.com is a recently launched ‘Hot or Not’ (Conjoint) rating system which is “building a social graph on top of LinkedIn”. Right now on Mixtent your professional skills [...]

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3M Intrapreneurs Design a Cost Saving Internal Survey Research Company - Win NGMR Award
Following up today with a couple of our recent NGMR Award winners, 3M Market Research Managers Sandy Kelly and Dr. Deb Hartman. Before I get into the interview I thought I’d give just a little background on why they were chosen as [...]

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Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, [...]

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