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Entries Tagged as 'Conjoint'

2012 NGMR Innovation Winners

November 15th, 2012 · No Comments

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation

Why Don’t Market Research Firms Get Social Media?

April 6th, 2011 · 11 Comments

Marketing Research Wake up! Stop Thinking Inside The Box!
Have you heard of Mixtent.com yet? Do you know if they were founded by researchers, or if that really matters?
Mixtent.com is a recently launched ‘Hot or Not’ (Conjoint) rating system which is “building a social graph on top of LinkedIn”. Right now on Mixtent your professional skills [...]

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Tags: Anderson Analytics · Conjoint · Market Research · Marketing research · Social Media · Social Media Marketing · Social networks · Text Analytics · Twitter · facebook

3M Disruptively Innovative DIY Research

December 15th, 2010 · 9 Comments

3M Intrapreneurs Design a Cost Saving Internal Survey Research Company - Win NGMR Award
Following up today with a couple of our recent NGMR Award winners, 3M Market Research Managers Sandy Kelly and Dr. Deb Hartman. Before I get into the interview I thought I’d give just a little background on why they were chosen as [...]

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Tags: Analytics · Awards · Conferences · Conjoint · Interview · Market Research · Marketing research · NGMR · NGMR Award · TMRE · innovation · next gen market research · offshoring

Conjoint / Discrete Choice In Segmentation

January 27th, 2009 · 3 Comments

 
Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, [...]

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Tags: Analytics · Anderson Analytics · Conjoint · Conjoint s=Segmentation · Market Research · Methods · Price · Segmentation · Surveys · conjoint segmentation · discrete choice