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Entries Tagged as 'eye tracking'

2012 NGMR Innovation Winners

November 15th, 2012 · No Comments

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at [...]

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Tags: Analytics · Awards · Conferences · Conjoint · EXPLOR · IIR · Influence · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · Tom H. C. Anderson · Uncategorized · eye tracking · innovation

A Little Fun With Next Gen Market Research

July 29th, 2010 · 11 Comments

Pamela Anderson teaches us about eye tracking - Who said market research can’t be sexy?

Because Pamela Anderson sometimes gets mixed up in Anderson Analytics’ social media SEO data, I happened on a blog post the other day that used her image as an example of eye tracking and heat map technology (see two images below).

I’ve tried [...]

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Tags: Advertising · Anderson Analytics · Market Research · Marketing · NGMR · Tom H. C. Anderson · Uncategorized · eye tracking · next gen market research