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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

What’s Next in Market Research - What’s Not?

August 17th, 2009 · 9 Comments

Advanced Market Research Techniques?

On the Next Gen Market Research group on LinkedIn (NGMR), we’ve been having some discussion lately about what qualifies as “Next Generation Research” and what does not. I’m surprised at what some consider to be advanced analytics/fielding techniques. So during the coming weeks I plan to post a few of my thoughts, and perhaps the thoughts of some of my associates at Anderson Analytics, on what we think qualifies as Next Gen Research.

In the meantime I thought I’d start this series of blog posts out with the cartoon above. Hopefully you’re not offended ;)


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Tags: Analytics · Anderson Analytics · Anderson Analytics Card · Linkedin · Market Research · NGMR · Neuroscience · SNS · Social networks · Text Analytics · Tom H. C. Anderson · innovation · next gen market research

9 responses so far ↓

  • 1 Next Gen Research is and What it isn’t? - Biometric Research // Aug 19, 2009 at 10:02 am

    [...] Tom H. C. Anderson RSS What’s Next in Market Research - What’s Not? [...]

  • 2 Sri // Aug 20, 2009 at 12:49 pm

    ha ha that made me laugh out loud! Looking forward to the blog posts!

  • 3 Joy Goldman-Cerasuolo // Aug 20, 2009 at 12:53 pm

    I love the cartoon! Great way to start… Looking forward to learning more!

  • 4 Ann Margreth Hellberg // Aug 26, 2009 at 4:06 am

    Fantastic cartoon! I am already planning on how to use it!

  • 5 Tom H C Anderson // Aug 26, 2009 at 9:44 am

    Thanks Ann, what would you entitle it? “American Market Research”? LOL

    Do you guys use these advanced techniques in Sweden too? ;)

  • 6 Venkat // Aug 27, 2009 at 1:48 pm

    this cartoon is real fun. But from the respondent’s view, it’s highly practical.
    I see this is happening in India..

    Looking forward

  • 7 Art // Aug 28, 2009 at 11:11 pm

    As you note advanced analytics is a relative term.
    For example, in the CPG industry marketing mix models are standard practice and has been for over 10 years, while the Pharma industry it has much lower penetration and is considered leading edge. Related the first mix model provides the greatest ROI, and the quality of the study is related to the analyst more so than the analytic approach. Bayesian regression is available to everyone, but the IP and domain knowledge is the key differentiator.

  • 8 Telephonic and Online Surveys: Next is What? | Research in-Sight // Sep 7, 2009 at 7:44 am

    [...] surveys aren’t as effective today as they were a decade ago. Also, we are now talking about Next Gen Market Research, evolving from vanilla telephonic and online surveys to more interactive consumer transactions. [...]

  • 9 SourcingNotes Blog » Blog Archive » Telephonic and Online Surveys: Next is What? // May 15, 2010 at 3:02 am

    [...] surveys aren’t as effective today as they were a decade ago. Also, we are now talking about Next Gen Market Research, evolving from vanilla telephonic and online surveys to more interactive consumer transactions. [...]

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