Advanced Market Research Techniques?
On the Next Gen Market Research group on LinkedIn (NGMR), we’ve been having some discussion lately about what qualifies as “Next Generation Research” and what does not. I’m surprised at what some consider to be advanced analytics/fielding techniques. So during the coming weeks I plan to post a few of my thoughts, and perhaps the thoughts of some of my associates at Anderson Analytics, on what we think qualifies as Next Gen Research.
In the meantime I thought I’d start this series of blog posts out with the cartoon above. Hopefully you’re not offended