Tom H. C. Anderson - More Than Market Research

Yesterday Linkedin made a searchable group directory available. This group directory allows you to search groups of interest and apply to join those you like. This feature has been available on Facebook for some time, but only a very limited initial directory had been available on Linkedin until yesterday.
I’m already a member of quite a […]

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I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a […]

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CRM - BMW Style
Just posting a comic today that one of my colleagues created. It’s in reference to my post the other day about my experience at BMW (I will add it there as well).

You gotta love consumer generated media (CGM). I will let you know when/if anyone from BMW contacts me
-Tom

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 How Many Linkedin Contacts Do You Have at Anderson Analytics, Accenture, or the Tom Peters Company?
Linkedin.com has created code that will be included in articles from partners like Business Week so that you can see how many of your connections work at a company being discussed in an article.
Should make reading more interesting and interactive. […]

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I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Joshua asked us a few interesting questions about Text Analytics/Text Mining. I’ve posted the Text Analytics News summary of the […]

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Facebook and Linkedin to Offer Market Research? 
It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 2000 at the beginning of the dotcom boom. I was hired by Snowball.com (now IGN.com) to help start a market research vertical Iquestics.com. It was to […]

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Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot

Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. […]

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6 - Six Degrees of Separation on Linkedin Update (Now 832 Group Members)
Last month I posted an entry about a group on Facebook called “Six degrees of separation - The Experiment” (it’s the largest group on Facebook). The group is an interesting case of how SNS might be used for viral/guerilla marketing. I believe part […]

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Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka […]

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Stop-Loss Director, Kimberly Peirce and Tom H. C. Anderson discuss the Movie and Online Youth Marketing
 
Kimberly Peirce
Movie Director
As you may know I’ve been doing some comparative analysis between the four movies targeting the 18-24 year old demographic that opened last week (Stop-Loss, 21, Superhero Movie, and Run Fat Boy Run). Anderson Analytics’ research among GenX2Z […]

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