Tom H. C. Anderson - Next Gen Market Research

Social Media Market Research and Marketing to Women
Marketing to women expert Maria Reitan interviewed me today on her web radio show Purse Strings. You can listen to the interview below .

The interview above focused a bit more on the tactical text analytics part of social media research than I had anticipated. However, from the several [...]

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Data Privacy on the Web?
As part of the recent BAQMaR Conference in Ghent Belgium, 10 upcoming challenges to the market research industry were identified. Several of the speakers at the event were interviewed about what they thought about them.
One of the topics which I think will become increasingly important is privacy, especially as it relates [...]

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Two North America Talks on Text Analytics
Writing today about two upcoming events where I will be speaking about next gen market research and specifically text analytics. This coming week I will be speaking at MRIA in Ottawa, Canada. The event will be at the Ottawa Shearton on February 18th. More info below.

Also, this coming month, [...]

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Miss us? - We’re back!
Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.
 
Enter [...]

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Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here:

There is also a transcript [...]

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Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]

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