Today I got a “3 Minute” (Net Promoter) Survey from LinkedIn. The survey was apparently triggered by my most recent request to LinkedIn customer service.
Because I have been using LinkedIn so actively for so many years, I do have far more followers than the average user. This also means I have surpassed their intended limits [...]
Entries Tagged as 'CRM'
LinkedIn Customer Service Net Promoter Survey
April 6th, 2010 · 9 Comments
Tags: #marketresearch #mr · CRM · Linkedin · Loyalty Marketing · Market Research · Marketing research · SNS · Social Media · Social Media Marketing · Social networks · Surveys · WOM
Next Gen Market Research Analytics 2010 and Beyond
January 4th, 2010 · No Comments
Later this week I will be posting the report from the survey just conducted among n=855 members of the Next Gen Market Research Group (NGMR). While the entire report in PPT won’t be available until this Thursday, I thought I would start sharing a chart or two here on the blog before then.
Below are the [...]
Tags: Anderson Analytics · CRM · Datamining · Market Research · Methods · NGMR · SNS · Social Media · Social networks · Surveys · Text Analytics · Tom H. C. Anderson · next gen market research
Best Market Research Survey Ever
June 22nd, 2009 · 2 Comments
Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]
Tags: Anderson Analytics · CRM · Customer Satisfaction · Loyalty Marketing · Market Research · Surveys · Text Analytics · Tom H. C. Anderson
Taking Social Media Marketing Seriously Can Lead to Real ROI (IHG - InterContinental Hotels Group)
May 18th, 2009 · No Comments
Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago. I think what she is doing is an excellent [...]
Tags: Anderson Analytics · CGM · CRM · Conferences · Linkedin · Loyalty Marketing · Market Research · Marketing · SNS · Social networks · Strategy · Text Analytics · Tom H. C. Anderson · Twitter · facebook · myspace · web 3.0
Freddie Awards/FTMA Conference Addresses Social Media in The Loyalty Industry
April 25th, 2009 · 1 Comment
I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]
Tags: Anderson Analytics · CGM · CMO · CRM · Conferences · Loyalty Marketing · Market Research · Marketing · Networking · SNS · Segmentation · Social networks · Strategy · Text Analytics · Tom H. C. Anderson · WOM · Web/Screen-Scraping · facebook · web 3.0

























