Tom H. C. Anderson - Next Gen Market Research

Today I got a “3 Minute” (Net Promoter) Survey from LinkedIn. The survey was apparently triggered by my most recent request to LinkedIn customer service.
Because I have been using LinkedIn so actively for so many years, I do have far more followers than the average user. This also means I have surpassed their intended limits [...]

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Later this week I will be posting the report from the survey just conducted among n=855 members of the Next Gen Market Research Group (NGMR). While the entire report in PPT won’t be available until this Thursday, I thought I would start sharing a chart or two here on the blog before then.
Below are the [...]

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Short, Sweet and Insightful - The Future of Surveys is Text Analytics
Yesterday there was a post on the Next Gen Market Research Group (NGMR) on LinkedIn asking “What’s the shortest questionnaire you ever wrote?”. I took a look at this blog as I thought I would have posted the survey below previously but apparently it [...]

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Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago.  I think what she is doing is an excellent [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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