Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'CRM'

Useful Business Analytics Summit

May 6th, 2014 · No Comments

I certainly am, and that’s why OdinText will sponsor this year’s Useful Business Analytics Summit in Boston, June 10-11. Perhaps what makes the event most unique is the promise that you won’t see one single salesy presentation - not even one of our excellent OdinText case studies. Why not? Vendors aren’t allowed to present at the Summit, speakerwise this is a CLIENT SIDE ONLY event

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Tags: CRM · Loyalty Marketing · OdinText · Text Analysis · Uncategorized

Is Big Data for Market Research?

November 27th, 2012 · 3 Comments

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Tags: CRM · Customer Satisfaction · Datamining · Market Research · Marketing research · Text Analytics · text mining

Text Analytics Interview and Webinar

April 29th, 2011 · No Comments

Q&A Prior to Monday’s Free Text Analytics and Customer Service Webinar
Steve Rappaport, Director, Knowledge Solutions of The ARF (Advertising Research Foundation) and author of Listen First! Turning Social Media Conversations into Business Advantage interviewed me on his blog this week.
Ahead of our joint ARF Webinar on using Text Analytics for Customer Service, he asked [...]

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Tags: Anderson Analytics · CRM · Conferences · Interview · Market Research · Marketing research · OdinText · Social Media · Text Analytics · Tom H. C. Anderson · arf · text mining