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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Entries Tagged as 'CRM'

Useful Business Analytics Summit

May 6th, 2014 · No Comments

I certainly am, and that’s why OdinText will sponsor this year’s Useful Business Analytics Summit in Boston, June 10-11. Perhaps what makes the event most unique is the promise that you won’t see one single salesy presentation - not even one of our excellent OdinText case studies. Why not? Vendors aren’t allowed to present at the Summit, speakerwise this is a CLIENT SIDE ONLY event

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Tags: CRM · Loyalty Marketing · OdinText · Text Analysis · Uncategorized

Is Big Data for Market Research?

November 27th, 2012 · 3 Comments

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Tags: CRM · Customer Satisfaction · Datamining · Market Research · Marketing research · Text Analytics · text mining

Text Analytics Interview and Webinar

April 29th, 2011 · No Comments

Q&A Prior to Monday’s Free Text Analytics and Customer Service Webinar
Steve Rappaport, Director, Knowledge Solutions of The ARF (Advertising Research Foundation) and author of Listen First! Turning Social Media Conversations into Business Advantage interviewed me on his blog this week.
Ahead of our joint ARF Webinar on using Text Analytics for Customer Service, he asked [...]

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Tags: Anderson Analytics · CRM · Conferences · Interview · Market Research · Marketing research · OdinText · Social Media · Text Analytics · Tom H. C. Anderson · arf · text mining

Social Media Influence

April 21st, 2011 · 2 Comments

Interview on Influence with Social Media Citizens
I was interviewed by Giedrius Ivanauskas on behalf of both Social Media Citizens and Social Marketing Forum earlier today. I found his questions rather interesting, as they’re not the type of things I typically get asked by market researchers. It was sort of interesting thinking about the questions both [...]

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Tags: Anderson Analytics · CRM · Datamining · Guy Kawasaki · Influence · Interview · Market Research · Marketing · Marketing research · SEO · Social Media · Social Media Marketing · Social networks · Text Analytics · Tom H. C. Anderson · blog mining · blogging · text mining · tomhcanderson

Salesforce Buys Radian6

March 30th, 2011 · 4 Comments

News this morning is that Saas CRM company Salesforce.com purchased Social Media Monitoring (Text Analytics) Company Radian6 for $326 Million.
I heard a rumor two weeks ago that one of the potential runner ups suitors might have been a marketing research firm. Either way this is exactly the convergence I’ve been talking about here on the [...]

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Tags: Anderson Analytics · CRM · Market Research · OdinText · Social Media Marketing · Text Analytics · Twitter · blog mining · text mining

Customer Satisfaction & Text Analytics

January 5th, 2011 · 4 Comments

What the new co. car has to do with text analytics…
I believe this may well be the first Cavalry Blue 2011 Toyota FJ Cruiser to be delivered to the North East. I waited for it to come off the truck, untouched by any Gaijin.
If you’re from around here you can appreciate a good SUV in [...]

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Tags: Analytics · Anderson Analytics · CRM · Customer Satisfaction · Emotion · Market Research · Marketing research · NPS · OdinText · Sentiment · Surveys · Text Analytics · text mining