Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'CRM'

Useful Business Analytics Summit

May 6th, 2014 · No Comments

I certainly am, and that’s why OdinText will sponsor this year’s Useful Business Analytics Summit in Boston, June 10-11. Perhaps what makes the event most unique is the promise that you won’t see one single salesy presentation - not even one of our excellent OdinText case studies. Why not? Vendors aren’t allowed to present at the Summit, speakerwise this is a CLIENT SIDE ONLY event

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Tags: CRM · Loyalty Marketing · OdinText · Text Analysis · Uncategorized

Is Big Data for Market Research?

November 27th, 2012 · 3 Comments

NGMR Software and Forward Looking MR Clients can make it happen in 2013!

[Re-posted from OdinText blog]
There’s lots of talk about Marketing Research professionals missing the boat on Big Data.
I’m more optimistic in this area - Why?
Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have EXACTLY [...]

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Tags: CRM · Customer Satisfaction · Datamining · Market Research · Marketing research · Text Analytics · text mining