Tom H. C. Anderson - Next Gen Market Research

For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below [...]

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Sharing a few findings from Anderson Analytics’ 5th Annual College Student Study today. Each year we’ve tracked opinions of 18-25 year olds in our GenX2Z panel. When we started the program in 2005, what made our study unique was that the 1,000+ students participating all had a confirmed .edu email addresses and were recruited on [...]

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Tip Sheet
Just a little recap from the social media panel courtesy of the Stamford Advocate here. Also, Fred Wergles of SCIP was kind enough to put together the ‘Tip Sheet’ below summarizing some of the discussion/tools from the social media panel:

Tom H. C. Anderson’s Presentation:
http://www.tomhcanderson.com/wp-content/uploads/2009/10/AndersonAnalyticsEsomarOnline2009SNS.ppt
Darryl Ohrt’s Monitoring Tools:
http://delicious.com/deelorocks/ama
Brooke Aker’s Demos:
http://www.cogitomonitor.com/demo
http://expert1.expertsystem.us.com/essex
Fred Wergeles’ Monitoring Tools:
LinkedIn: [...]

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Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held [...]

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A Spotlight on Social Networking Services

ESOMAR’s report on Global Market Research 2009 is no out and if you are an ESOMAR member you may download it free here.
This year I was asked to write the chapter on technological developments. I chose to focus on what I think is more interesting than anything else happening in [...]

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Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.

Among younger teens, Facebook is more popular among males, MySpace among females. [...]

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Social Media and Social Network Segmentation
Are you working on a Social Media Strategy/Social Network Strategy for your company and wondering where to focus your resources? If so, looking at use of social network by age may be a good place to begin (see chart below).

Some surprising findings are that MySpace is still very popular among [...]

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SOCIAL NETWORKS - THE BIG PLAYERS

Anderson Analytics‘ Tom H. C. Anderson talks to Daniel Shapero (Director of Enterprise Solutions, LinkedIn) and Sean Bruich (Monetization Analytics, Facebook)
This October in Chicago I will be moderating a keynote panel discussion entitled “Social Networks: The Big Players”. As a prelude to our discussion at the ESOMAR Online conference I’ve [...]

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Should your co. have an app for that?
I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?
Based on our recent research [...]

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What Type of Social Network user are you? - A Social Network Usage Model
Segmenting the US population into various groups of social network Users and Non-Users can be challenging. Americans from all walks of life are now using social networks and are using them more so than email. Still others are skeptical and claim they [...]

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