Tom H. C. Anderson - Next Gen Market Research

Almost two weeks ago after even more layoffs (another 47%), News Corp confirmed intentions that it is looking for a way to unload MySpace. How much is the once powerful social network worth?
If you would have asked me this last year, based on data from Anderson Analytics‘ 2010 GenX2Z US College tracker I would have [...]

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Twitter Aggregation For Text Analytics and Data Mining Professionals
Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - [...]

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NGMR Internet Meme Contest Submission #9
Derek is back today with yet another Meme submission he calls “Face Off”. Click image below to see larger size/detail.

I rather like it. I guess I would have to be on the left hand side, though i like to think with text analytics I’m a bit more dual brained [...]

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NGMR Market Research Meme Contest: Submissions 6 - 8
Today a few more single image market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Today’s featured meme’s are courtesy of Next Gen market Researcher, Derek Sawchuk, Marketing Manager at Itracks.

I hope they will inspire you to create and submit your own market [...]

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NGMR Market Research Meme Contest: Submissions 1-5
Today I’m pleased to post some of our first market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Helping to prove that market researchers can in fact be creative and funny, today’s featured meme’s are courtesy of Ryan Taylor, Client Development Manager at Schlesinger Online [...]

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Next Gen Market Research (NGMR) “Make Research Meme-ingful” Contest

Attention all Next Generation Market Researchers: here’s your chance to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts - while also making a statement about an important research industry cause or issue by producing viral content.
Next [...]

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The Future of Next Gen Market Research (Predictive Analytics)
Not talking about theology here but predictive analytics. Reading KDNuggets today came across this link to Wired with a few Youtube videos from Microsoft. Posted one below on how Microsoft knows where you’re going, maybe even before you do.

For more videos see Wired Epicenter
Not to be outdone though, [...]

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It’s amazing to me how slowly some companies are embracing social media marketing. Often smaller companies and even individuals are getting it first! I learned of this example only yesterday. Awesome! Shows exactly what is possible when thinking creatively about social digital marketing. There are tremendous first mover advantages!

The exact same technique/idea would work with [...]

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2010 Market Research Conference & Event Updates
I’ve been a bit lax about updating various conferences and events I’ve been speaking at recently. Therefore thought I would briefly list a couple that have just been planned.
Additionally I’ve been asked to help with the Merlien Institute annual qualitative research conference (focused on mobile), including helping to encourage [...]

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An article in AdAge yesterday references a recent model by a Yahoo Scientist who questions ROI of Kim Kardashian’s sponsored Tweets. Apparently they cost $10k/each.
A bit much I admit, but to simply dismiss it as poor digital marketing ROI may be a mistake.
I believe, as with all social media, the equation is value = quantity x [...]

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Will we be “Veeting” instead of “Tweeting” soon?
Last week after becoming the first market researcher to hit the 50,000 follower mark on Twitter, I’ve decided to take a bit of a break. Will still tweet, but it’s time to see what else is new in social media.
One of the trends I see coming is greater [...]

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