Tom H. C. Anderson - More Than Market Research

As some of you may know I’m a huge Social Networking (SNS) fan, and I’m especially fond of LinkedIn. One of the many features I’ve enjoyed on Linkedin is the LinkedIn Groups. A few weeks ago LinkedIn changed the group limit to 50 in preparation of some new functions that would be coming soon. These […]

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Today’s Reason - Fighting CGM (Brand Terrorism)
I’ve been working a lot lately on SNS (social network) analysis and also of course on CGM (consumer generated media) analysis using text mining techniques.
I usually tell our clients that they should be thinking not about where to use text analytics, but rather the question should be where not […]

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In the current issue of ESOMAR Research World magazine Andrew Jeavons writes about “The digital canary”. Andrew proposes using Google Trends as a way to judge the success of companies like Microsoft and Yahoo, and then looks at specific themes or verbatim concepts such as marketing research:

“Since mid-2003, there has been a steady decline in […]

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Organized people are just too lazy to look for things!

After a little more research, I’m starting to think a 3 monitor configuration may be ideal. Also, I understand that while 24″ and 26″ seems to be better than 18″, there may be some evidence to suggest a decrease in productivity at displays of >= 26″ […]

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If you’re like me, you probably spend more time in front of your computer than you do driving, watching TV, or sleeping all added together.
I’ve been using “dual monitors” (2), for quite some time now and don’t know how I got any work done before?
So it’s time for me to update to a more powerful/faster […]

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Offline Marketing S*cks…how do you feel about offline/traditional market research?
Was having breakfast this morning in Copenhagen when I saw this guy. I asked for permission before taking the picture

He was attending the reboot2 conference. Loved the shirt. I may have a couple made up as well “Offline Market Research S*cks” and/or better yet […]

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I’m often asked my opinion on what I think Web 3.0 (or whatever the preferred name for the future of the web is) will look like. I have seen some trends which I think may grow over the next couple of years. I thought I would bring a few of them up and ask if […]

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