Tom H. C. Anderson - Next Gen Market Research

Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

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Almost two weeks ago after even more layoffs (another 47%), News Corp confirmed intentions that it is looking for a way to unload MySpace. How much is the once powerful social network worth?
If you would have asked me this last year, based on data from Anderson Analytics‘ 2010 GenX2Z US College tracker I would have [...]

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With the recent buzz around Ricky Gervais and the Golden Globe awards I thought it was a good time to report on who the Gen Y favorite celebrities are this year. Can you guess who’s number one?
Overall, six of the Top-10 Gen Y celebrities are male. Johnny Depp remains Gen Y’s overall favorite celebrity though [...]

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OK, today I’m releasing the final and most awaited GenX2Z Top-10 List - the favorite video game list! We have more lists, but saving some for when our 10′/11′ GenX2Z College Trends report comes out next month.

As guys are still into gaming more than girls, we’ve split the list by gender. Guitar Hero, the trend [...]

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If you’re still scrambling to find that perfect gift for that special teen/twenty something in your life and are starting to consider gift certificates, clothing stores are a popular choice. Here are current favorite clothing brands among this demographic.

American Eagle remains in first place, same as this time last year. However last years’ second place [...]

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Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.

One thing is clear, I have to see Inception!

Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m [...]

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As I posted favorite books among US college students yesterday, I thought I’d continue with magazines today. Gender differences in magazine readership are huge, so I’m just going to post separate rankings for the guys and the girls, ladies first.

Cosmo and Seventeen remain firmly in first and second place, the same as last year.

For men [...]

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GenX2Z College Music Awards: How Cool Are You? - Do you know what tunes are hottest among Gen-Y right now?
With just a week before Christmas some of you may be wondering about what to buy for the holidays. Therefore I thought I’d release a few of our GenX2Z College rankings over the next few days. [...]

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Was invited back to Iona College again tomorrow to speak on Text Analytics. I always look forward to speaking in front of students, especially if there is good Q&A afterwards.
I think business still isn’t leveraging our ties to academia enough, and this is why I recently agreed to serve on Merlien Institute’s advisory Board. I [...]

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New Products for Impatient Millenialls/Generation-Y Gamers
Continuing my search for new online trends today. Those of you who market to or conduct research among Millenials, or Gen Y as we prefer to call them at Anderson Analytics (Gen X2Z.com), are probably familiar with one of the several generational characteristics that seem to define them, impatience.
If you [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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