Tom H. C. Anderson - Next Gen Market Research

New Products for Impatient Millenialls/Generation-Y Gamers
Continuing my search for new online trends today. Those of you who market to or conduct research among Millenials, or Gen Y as we prefer to call them at Anderson Analytics (Gen X2Z.com), are probably familiar with one of the several generational characteristics that seem to define them, impatience.
If you [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Sharing a few findings from Anderson Analytics’ 5th Annual College Student Study today. Each year we’ve tracked opinions of 18-25 year olds in our GenX2Z panel. When we started the program in 2005, what made our study unique was that the 1,000+ students participating all had a confirmed .edu email addresses and were recruited on [...]

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Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.

Among younger teens, Facebook is more popular among males, MySpace among females. [...]

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As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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One of our business partners, Juan Garcia of Brandiosity, recently introduced me to author and entrepreneurial thought leader and “Opportunity Expert”,  Glenn Llopis. I was intrigued when I heard the title of his new book Earning Serendipity and then saw how he is using social media to evangelize it. I asked him a few questions [...]

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Today I’m very pleased to interview Comedian, Author and Founder of Improv Everywhere, Charlie Todd. If you don’t know what Improv Everywhere is, you may not know why I feel it has something in common with social networks, marketing, and of course why it’s so fun and cool. The best thing to do is to [...]

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Q. What’s the best way to market social networks?
A. Other social networks of course.
This past week, Anderson Analytics was beta testing a couple of new applications on Facebook, one of which is “Compared to Me”. Marketing Guru, Guy Kawasaki, was kind enough to offer to tweet about it and this past Friday the 13th at [...]

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If you are a fellow University of Connecticut Alumni I would appreciate your support.
Last year I was asked to join the University of Connecticut Alumni Association Marketing Committee. I have also been asked to run for in the upcoming Board of Directors election which I understand is rather competitive.

Ballots will be included with the Spring [...]

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Obama Address = Promising Times For College Marketers
Anderson Analytics GenX2X study had identified CollegeHumor.com as one of the top-ten websites among college students two years ago. Interesting to see how content sites like these will perform against CGM type of sites (Facebook, MySpace, Live Journal etc.) in the future. Would be nice to see some [...]

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