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Entries Tagged as 'GenX2Z'

Product Development Exploiting Gen Y Weakness

March 7th, 2010 · 4 Comments

New Products for Impatient Millenialls/Generation-Y Gamers
Continuing my search for new online trends today. Those of you who market to or conduct research among Millenials, or Gen Y as we prefer to call them at Anderson Analytics (Gen X2Z.com), are probably familiar with one of the several generational characteristics that seem to define them, impatience.
If you [...]

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Tags: Anderson Analytics · College Marketing · GenX2Z · Market Research · Marketing · Marketing research · Tom H. C. Anderson

This Year’s College Marketing Awards Go To…

December 9th, 2009 · 1 Comment

09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Tags: Advertising · Anderson Analytics · Branding · College Marketing · GenX2Z · Market Research · Marketing · Tom H. C. Anderson · facebook

Facebook Only Social Network That Matters Among College Students

December 6th, 2009 · 4 Comments

Sharing a few findings from Anderson Analytics’ 5th Annual College Student Study today. Each year we’ve tracked opinions of 18-25 year olds in our GenX2Z panel. When we started the program in 2005, what made our study unique was that the 1,000+ students participating all had a confirmed .edu email addresses and were recruited on [...]

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Tags: Anderson Analytics · College Marketing · GenX2Z · Linkedin · Market Research · Marketing · SNS · Social networks · Tom H. C. Anderson · Twitter · facebook · myspace · web 3.0

Social Network Penetration by Age and Gender

August 28th, 2009 · 5 Comments

Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.

Among younger teens, Facebook is more popular among males, MySpace among females. [...]

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Tags: Anderson Analytics · College Marketing · Democraphics · GenX2Z · Linkedin · Market Research · Marketing · Networking · SNS · Social networks · Surveys · Tom H. C. Anderson · facebook · myspace · web 3.0

Next Gen Research is and What it isn’t? - Biometric Research

August 19th, 2009 · No Comments

As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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Tags: Anderson Analytics · Emotion · GenX2Z · Market Research · Methods · NGMR · Neuroscience · Tom H. C. Anderson · innovation · next gen market research · psychology