Tom H. C. Anderson - More Than Market Research

Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being […]

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Facebook and Linkedin to Offer Market Research? 
It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 2000 at the beginning of the dotcom boom. I was hired by Snowball.com (now IGN.com) to help start a market research vertical Iquestics.com. It was to […]

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Thinking Pink, How Important is it Really? Unless you are Oprah Perhaps not Very
There’s been a lot of talk and several books written the last few years on segmenting by gender and targeting the most important consumer “women”. When I was consulting at Starwood a few years ago they even had the author of “Think […]

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Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot

Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. […]

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Stop-Loss Director, Kimberly Peirce and Tom H. C. Anderson discuss the Movie and Online Youth Marketing
 
Kimberly Peirce
Movie Director
As you may know I’ve been doing some comparative analysis between the four movies targeting the 18-24 year old demographic that opened last week (Stop-Loss, 21, Superhero Movie, and Run Fat Boy Run). Anderson Analytics’ research among GenX2Z […]

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Anderson Analytics’ GenX2Z - Marketing to Generation Y Presentation.
I very much enjoyed speaking at the Miami AdFed last week. I hope you found the material useful.
As I’ve had a few additional requests for copies of the presentation, and because it’s 87 slides long and quite graphic heavy, I’m posting it here temporarily in PDF format rather […]

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On Ocean Drive Miami, a Unique Customer Complaints Processing System…
Yesterday before heading back to CT, my wife and I headed down to Ocean Drive for an early dinner. But first wanted to stop by the Levi’s Store.

I had heard about their 1-to-1/Permission Based Marketing in both Peppers and Rogers writing as well as in Seth […]

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Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.
On Wednesday Night I drove by Burger King Headquarters. They’re located down here in Miami.
 
Then Thursday I spoke about Marketing to Gen Y (Millennials or whichever name is your current favorite) at AdFed Miami. Strangely I didn’t meet anyone […]

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Stop-Loss Ad Agency Deserves Credit - Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly
Two posts in one day, I know. Still I wanted to give you an update on my April 5th post about the movies slugging it out on Facebook this past week. I’ve been keeping my eyes out for the […]

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For those of you in the Miami area, I’ll be speaking about Marketing to Generation Y (College Students) this coming Thursday April 10th. The talk will be at Chocolate on 2091 Coral Way 7pm-10pm. I’ve been invited down by the Advertising Federation of Greater Miami, and I understand the Fort Lauderdale AdFed chapter has also […]

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