Tom H. C. Anderson - Next Gen Market Research

Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

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Dana M Stanley submits the following NGMR Video Meme which I believe does a great job showing how silly we are in how we try to engage Gen Y in research.

Dana also submit’s the meme below which he tweeted at the release of the movie Thor. You made me blush

Good luck!
@TomHCAnderson
[NOTE: NGMR Meme [...]

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Almost two weeks ago after even more layoffs (another 47%), News Corp confirmed intentions that it is looking for a way to unload MySpace. How much is the once powerful social network worth?
If you would have asked me this last year, based on data from Anderson Analytics‘ 2010 GenX2Z US College tracker I would have [...]

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With the recent buzz around Ricky Gervais and the Golden Globe awards I thought it was a good time to report on who the Gen Y favorite celebrities are this year. Can you guess who’s number one?
Overall, six of the Top-10 Gen Y celebrities are male. Johnny Depp remains Gen Y’s overall favorite celebrity though [...]

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A little Friday Market Research Fun
One of things I like most about my job is watching trends and discovering new things. Over the past couple of weeks I’ve posted a few Top-10 Generation Y lists. Anderson Analytics’ watches this group carefully in part because they are often early adopters when it comes to media, entertainment [...]

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OK, today I’m releasing the final and most awaited GenX2Z Top-10 List - the favorite video game list! We have more lists, but saving some for when our 10′/11′ GenX2Z College Trends report comes out next month.

As guys are still into gaming more than girls, we’ve split the list by gender. Guitar Hero, the trend [...]

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Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.

One thing is clear, I have to see Inception!

Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m [...]

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As I posted favorite books among US college students yesterday, I thought I’d continue with magazines today. Gender differences in magazine readership are huge, so I’m just going to post separate rankings for the guys and the girls, ladies first.

Cosmo and Seventeen remain firmly in first and second place, the same as last year.

For men [...]

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I’m continuing the series today that I started on Saturday showing some of the trends from our ‘GenX2Z’ tracking among US college students. Yesterday I listed top musical artists, today I have results to the question “What’s a really good book you recently read?”. First, results now vs. this time last year.

The Harry Potter series has been [...]

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New Products for Impatient Millenialls/Generation-Y Gamers
Continuing my search for new online trends today. Those of you who market to or conduct research among Millenials, or Gen Y as we prefer to call them at Anderson Analytics (Gen X2Z.com), are probably familiar with one of the several generational characteristics that seem to define them, impatience.
If you [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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