Tom H. C. Anderson - Next Gen Market Research

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research header image 6

Entries Tagged as 'CGM'

Text Analytics Pros Daily

August 27th, 2010 · 2 Comments

Twitter Aggregation For Text Analytics and Data Mining Professionals
Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - [...]

[Read more →]

Tags: #marketresearch #mr · Anderson Analytics · CGM · Competitive Intelligence · Datamining · Gregory Piatetsky-Shapiro · Linkedin · Market Research · Market Research Guru · Marketing Guru · Marketing research · NGMR · SNS · Social Media · Social Media Marketing · Social networks · Text Analytics · Tom H. C. Anderson · Twitter · Web/Screen-Scraping · blog mining · next gen market research · seth grimes · tomhcanderson · web 3.0

Reward for Being the Top Market Researcher on Twitter

February 3rd, 2010 · 9 Comments

My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

[Read more →]

Tags: #marketresearch #mr · Anderson Analytics · CGM · Linkedin · Market Research · Marketing · Marketing research · Methods · NGMR · SEO · SNS · Social Media · Social networks · Text Analytics · Tom H. C. Anderson · Web/Screen-Scraping · blog mining · blogging · facebook · next gen market research · web 3.0

Retail Mall Takes Twitter Very Seriously

June 21st, 2009 · 3 Comments

Social Network Marketing - Just Do It!
I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit surprised today to see how prominent Twitter is on the Danbury Fair Mall’s Website.

The site has a large flash component which is rotating between 4 or [...]

[Read more →]

Tags: Advertising · Anderson Analytics · CGM · Loyalty Marketing · Marketing · Promotion · Social networks · Tom H. C. Anderson · Twitter · web 3.0

Social Media Means Different Things to Different People

June 19th, 2009 · 1 Comment

Social Media Means Different Things to Different People - Especially True Among Social Media ‘Experts’

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question [...]

[Read more →]

Tags: Anderson Analytics · CGM · Market Research · Marketing Guru · Social networks · Tom H. C. Anderson · web 3.0

Allowing Your Brand to Look Bad so it Can Look Better

May 26th, 2009 · No Comments

On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

[Read more →]

Tags: Advertising · Anderson Analytics · Branding · CGM · Marketing · Promotion · Social networks · Tom H. C. Anderson · web 3.0