Tom H. C. Anderson - Next Gen Market Research

My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Social Network Marketing - Just Do It!
I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit surprised today to see how prominent Twitter is on the Danbury Fair Mall’s Website.

The site has a large flash component which is rotating between 4 or [...]

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Social Media Means Different Things to Different People - Especially True Among Social Media ‘Experts’

I just got back from the Social Media in Market Research panel event. We started out by discussing how we defined social media and then went into more detail about how to use it. My answer to the first question [...]

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On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

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Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago.  I think what she is doing is an excellent [...]

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Tomorrow I’ll be speaking at the New England Marketing Research Association’s one day conference for market research end-users. I’ll be focusing less on social networks/social media than I did at the FTMA/Freddie Awards conference last week,  and more on leveraging text analytics on a wider variety of surveys and other data. However I know my [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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Today I’m very pleased to interview Comedian, Author and Founder of Improv Everywhere, Charlie Todd. If you don’t know what Improv Everywhere is, you may not know why I feel it has something in common with social networks, marketing, and of course why it’s so fun and cool. The best thing to do is to [...]

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Today Alltop announced version 3.0. Alltop is an RSS aggregating site, “like a digital news rack” which organizes sites according to topics. There are several interesting topics, and a couple of months ago Guy Kawasaki was good enough to add one for Marketing Research here http://market-research.alltop.com/
The primary feature of version 3.0 is the ability for [...]

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If your company hasn’t figured out how to leverage social media for it’s CRM efforts you’re missing a huge opportunity.
On The Data Warehousing Institute website (TWDI) today  there is an article on “How Social Media is Changing CRM“. I spoke to Ted Cuzillo about some of the work we have done for companies analyzing and [...]

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