Tom H. C. Anderson - Next Gen Market Research

Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

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Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

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Is it time to slaughter your sacred research cows?
The relative interest in the recent post about the census both here on the blog and in NGMR surprised me a little. Not that I didn’t expect there to be traffic, after all census is something that affects everyone, and race is always seems a hot button topic [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Research Radio Launches Tomorrow!
During the past two weeks one of the most popular discussion threads within the Next Gen Market Research (NGMR) group on LinkedIn was entitled “TV Show About Market Research?“. NGMR members were discussing what a television show about marketing research might look like. Would it be a sitcom, a reality show, a [...]

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