Tom H. C. Anderson - Next Gen Market Research

My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Research Radio Launches Tomorrow!
During the past two weeks one of the most popular discussion threads within the Next Gen Market Research (NGMR) group on LinkedIn was entitled “TV Show About Market Research?“. NGMR members were discussing what a television show about marketing research might look like. Would it be a sitcom, a reality show, a [...]

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Later this week I will be posting the report from the survey just conducted among n=855 members of the Next Gen Market Research Group (NGMR). While the entire report in PPT won’t be available until this Thursday, I thought I would start sharing a chart or two here on the blog before then.
Below are the [...]

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I came across an interesting article this morning, “FTC forces Sears, Kmart out of the spyware business“.
Curious to hear what fellow market researchers think. They obviously went overboard with the level of info collected. I also wonder which departments were involved. If this was only an IT or vendor related initiative or if market research [...]

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A Spotlight on Social Networking Services

ESOMAR’s report on Global Market Research 2009 is no out and if you are an ESOMAR member you may download it free here.
This year I was asked to write the chapter on technological developments. I chose to focus on what I think is more interesting than anything else happening in [...]

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In a discussion on the quality/comparison of various online panels yesterday someone sent me to the page below generated by a site called Survey Police. Here you see the top 19 panel/survey companies as ranked by those respondents (based on incentive distribution etc.).

I don’t think this ranking has anything to do with panel quality from [...]

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Last week as part of a new series of posts on ‘Next Gen Market Research‘ I discussed Biometric Research with Anderson Analytics’ Ryan Brown. Today I’m posing some of the same questions to Gosia Skorek.
Gosia is currently working on Anderson Analytics’ psychological content analysis & emotional text analytics efforts. Along with her impressive academic background [...]

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As part of the series of posts on what Next Gen Market Research is and what it isn’t and what place it has in consumer research I thought I would start out by taking a look at what place biometric technology should
have in consumer research. Specifically things like MRI’s, Lie detectors, eye tracking & pupil [...]

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In the future I predict Social Network  Applications/Widgets could require Market Researchers to create entirely new sampling methods; creating a “cubed” or “Three-Dimensional” Sampling Plans.
The other day I was conducting cluster analysis on some of the most interesting data I’ve ever seen in my market research career! Big statement I know, especially considering the thousands [...]

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Yesterday at the ARF Anderson Analytics was honored at the luncheon during the ARF Great Minds Awards Ceremony. For our work with next generation market research methodologies in the area of text analytics as well as new media research (social networks, blogs, discussion boards etc.) both myself and my colleague Jesse Chen were among the [...]

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