Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have given wrong results.She was also quoted as saying “Two Surveys a week apart yielded different recommendations… I […]
Entries Tagged as 'Panel Sample'
Online Survey Data Quality – P&G’s Kim Dedeker?
July 18th, 2008 · No Comments
Tags: Market Research · Panel Sample · Surveys · quality
An End to the Professional Panelist and the 45 Minute Survey?
June 5th, 2008 · 4 Comments
I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a […]
Tags: Market Research · Methods · Panel Sample · SNS · Segmentation · Surveys · quality
Marketing Research Secrets Revealed (Part I)
March 26th, 2008 · 2 Comments
The Best and Cheapest Panel Sample in the World, Really.
OR
Our Survey Respondents are Unique - Just Like Snow Flakes
Some years ago I worked for a large full service research supplier. We had our own panel which we said was the best in the industry. One day while working up a proposal for my client I […]
Tags: Anderson Analytics · Marketing · Methods · Panel Sample · Price · Surveys · Tom H. C. Anderson