Tom H. C. Anderson - Next Gen Market Research

RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

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Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

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In a discussion on the quality/comparison of various online panels yesterday someone sent me to the page below generated by a site called Survey Police. Here you see the top 19 panel/survey companies as ranked by those respondents (based on incentive distribution etc.).

I don’t think this ranking has anything to do with panel quality from [...]

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One of the Next Gen Market Research group members on LinkedIn posted a review of LinkedIn polling feature today here.
I’ve reviewed Facebooks polling feature on this blog in the past. It doesn’t seem to be available any more though.
One thing I would add to Bret’s review is that in terms of sampling, other than using [...]

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Posting a brief follow up to yesterday’s post.
Just got back from the MRANE event. Right after my talk which ended on some of the work we’ve been doing with Social Network Research, John from LinkedIn spoke about using  LinkedIn for B-B Sample. He mentioned how LinkedIn sample has helped their clients “cut down on the [...]

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