Tom H. C. Anderson - Next Gen Market Research

After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

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I wanted to write today to wish everyone a Happy Thanksgiving and also to share some insights from a recent report I read.
Like everyone else, market researchers are being forced to cut back their budgets in this difficult economic environment. A recent white paper by Forrester Research “Ten Ways to Recession-Proof Market Research” provides some [...]

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Anderson Analytics’ Tom H. C. Anderson poses a few questions to InsightExpress’ Fern Schapiro, EVP - Client Service and Marketing.

Fern Schapiro - EVP, InsightExpress 
Today, I’m posting a few of the questions I recently posed to Fern Schapiro whom I’ve known since my first days at NFO Research nearly fourteen years ago. It’s always a pleasure [...]

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Online Research Best, IVR Second Best, Telephone Third
Inside Research (IR) today helped confirm what I have always known to be true. Online research is better than traditional research methodologies for more reasons than speed and cost.
Ever since P&G’s Kim Dedeker made her comments about online panels two years ago a hot topic of discussion in [...]

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Greenfield Online’s Hugh Davis and Anderson Analytics’ Tom H. C. Anderson Discuss Online Market Research.
 
Hugh Davis - Cofounder/EVP
Greenfield Online
Today I’m posting answers to a few questions I posed to Hugh Davis, Executive Vice President and co-founder of Greenfield Online. Hugh joined Greenfield Consulting Group in September 1992, and in 1994 he co-founded Greenfield Online with [...]

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Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have given wrong results.She was also quoted as saying “Two Surveys a week apart yielded different recommendations… I [...]

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50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our [...]

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I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a [...]

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Wondering if true quality has a place in today’s push for cost efficiency through globalization?
A study released yesterday among luxury car brands claimed BMW ranked #1 on quality and Toyota ranked 5th! I don’t think we know what quality is anymore, and perhaps it’s the consumers fault.
Most “economic historical” books that compare life then and [...]

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