Tom H. C. Anderson - Next Gen Market Research

[WARNING: Market Researchers Sensitive to Satire - Avert your Eyes]

Or so they want you to believe…

Today’s meme’s were obviously Star Trek inspired. But I understand many of us researchers are fans
If you would like to submit your own market research related meme to the NGMR meme contest please see instructions here.
@TomHCAnderson
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Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

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After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

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I wanted to write today to wish everyone a Happy Thanksgiving and also to share some insights from a recent report I read.
Like everyone else, market researchers are being forced to cut back their budgets in this difficult economic environment. A recent white paper by Forrester Research “Ten Ways to Recession-Proof Market Research” provides some [...]

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Anderson Analytics’ Tom H. C. Anderson poses a few questions to InsightExpress’ Fern Schapiro, EVP - Client Service and Marketing.

Fern Schapiro - EVP, InsightExpress 
Today, I’m posting a few of the questions I recently posed to Fern Schapiro whom I’ve known since my first days at NFO Research nearly fourteen years ago. It’s always a pleasure [...]

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