Tom H. C. Anderson - Next Gen Market Research

New ESOMAR Representatives
ESOMAR announced the winners of the recent election to its membership today. I’m happy to say that I was elected representative for the USA.
I’d like to thank everyone who voted for me in the US, and also extend congratulations to the newly elected representatives from other countries.
Below is a listing of the new [...]

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After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

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Today I’m talking to Paul Kirch, whom I first met at ESOMAR Congress in Montreal. He is the recent founder of ActusMR, and is the past president of NorthWest MRA. He has several years of experience in operations and sales management at firms like Common Knowledge/Toluna, M/A/R/C Research, Harris Interactive and Gallup, to name just a few. [...]

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ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]

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